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O'Connor, Kevin

Licensing and Product Develop
External Relations

Kevin serves as the university’s licensing director, while also handling a number of its marketing partnerships as the external relations coordinator. His goal is simple – create relationships with external stakeholders that strengthen UWM's mission and commitment to southeastern Wisconsin and beyond. Kevin also works to ensure the UWM brand is accurate, prominent and accessible, capturing attention for the school while driving licensing revenues to support student scholarships. Kevin has worked at UWM since September of 2000, spending his first 13-plus years in the school’s athletics department before transitioning to Marketing & Communications in April 2014.