Project Intake For new Web and Integrated Marketing projects. A member of the team will be in contact with you after our next regular Wednesday new intake request review meeting. Form was last updated on:* MM slash DD slash YYYY Form PreparerName:* Email:* Phone*Project BasicsProject name / university initiative:140 character maximum, please. Department / division: Principal Investigator / Project SponsorPerson paying the billName: Title: Project LiaisonName: Email: Phone:Project DetailsTip: begin URLs with http:// or https:// to turn them into clickable hyperlinks in the final submitted form.DescriptionBriefly describe the research/project/initiative. What is it? How will it be accomplished? Why is it important?Communication goalsBriefly describe the overarching communication goal. Who is the audience (or audiences)? What do we hope to achieve?External partnersList any external partners (Medical College of Wisconsin, funding agencies, businesses, etc.) What will their role be in communication/marketing?Date needed by*Key date to start communication/marketing campaign and/or deadlines for project work. MM slash DD slash YYYY Deadline clarification* Firm deadline Target date Timeline justification*Please provide any additional information on the deadline and timeline for this work.BudgetHas money been allocated for marketing?Select...YesNoUnknownBudgeted amount: Billing string: Billing strings should be formatted as: DEPARTMENT.FUND.PROGRAM.PROJECT/GRANT The department identifier is 6 digits, the fund identifier is 3 digits, and the program identifier is 1 digit. The project/grant identifier can be of any length, and is only required if the fund is 133 or 144.Self-Service ItemsUse the links below to navigate to web forms that will allow you to share information with the campus community and visitors.Campus AnnouncementsSubmit campus announcements and items for the provost's weekly email here.Listing on Campus Events Calendar Employees in Student Affairs or one of UWM's schools and colleges should contact their unit's marketing team to place an item on the campus events calendar. Employees in other divisions can submit items here.Campus-wide Emails Email messages sent to all students or all employees must be must be approved by the requester's division head and the vice chancellor for Marketing & Communications. Requests for approval can be made here.Requested ServicesFor reference, visit the IMC project management glossary of terms – Sharepoint > Resources > GlossaryCampus Media Story on UWM Report news site Inclusion in UWM Report e-newsletter to faculty/staff Inclusion in UWM: In Session e-newsletter to students (managed by MarComm) Inclusion in Student News n' Stuff e-newsletter to students (managed by Union Marketing) Promotion via social media External Media Media training/coaching for interviews News release News conference Requests for journalists to do interviews/news stories (pitch plan) Content Production Writing/Editing – New Copy Writing/Editing – Revisions to copy provided by client Writing – Testimonials Photography Proofreading (no substantial edits) Video Video distribution plan Digital Marketing Custom analytics for campaigns or websites Campaign landing page Digital ads (Examples: Facebook, Google Search and Display, Instagram, LinkedIn, YouTube) Mass email to custom lists Advanced SEO (Search Engine Optimization) Website – new/redesign Website – one-time update Website – ongoing maintenance and/or content updates Graphic Design Ad(s) – Digital (Examples: animated gifs, web graphics) Ad(s) – Print Banners – Indoor Banners – Outdoor Digital graphics (Examples: website banners, email headers, social media graphics, campus digital board graphics) Emma email design Event collateral (Examples: save the dates, invitations, programs, social media graphics, programs/agendas) Issuu (add publication to UWM account) Illustration/Infographics Print collateral (Examples: brochures, postcards, posters) Publication design (Examples: magazine, book, annual report) Templates/Stationary (Examples: name badges, certificates, PowerPoint templates, employee door signs) Table skirt Type Treatment/Logo Other Services Video live stream Traditional media buying (TV, Radio, Billboards, Print Ads) Campaign assessment and recommendations for future efforts Event registration payment/ticketing Other (specify below) Additional services needed: Additional project information & notes:CommentsThis field is for validation purposes and should be left unchanged.