Alyssa Holly


Alyssa Holly


Alyssa Holly is a rational creative and aspiring designer currently enrolled in the Design and Visual Communications program at the University of Wisconsin-Milwaukee. Prior to studying design, she completed a B.A. in Studio Arts with a minor in business. She has never stopped looking for ways to bring her varied background together. Design is the missing link allowing her to embrace her creativity while also incorporating process and structure.

She currently works as Program Coordinator for the Mathematics Institute of Wisconsin. Her role at the Institute includes everything from managing web content and marketing to program scheduling and event planning. Her newest endeavor is creating a social media presence for the organization. She loves a good challenge and always looks forward to gaining knowledge through experience.

Alyssa’s interest in making is rooted in her years of doing arts and crafts at Girl Scout camps in the woods of Wisconsin. This is also where she learned that you should always leave your environment a little better than you found it. It’s the idea of doing your part to improve the world around you that drives her love of design. She believes that design and visual communication creates the opportunity to make things that improve people’s lives while making the world around us a little more beautiful.


A field guide is a tool to identify objects and is often designed to be carried with the user as they venture into a field of research and learning. Ponder is a series of four small field guide inspired books (Embark, Explore, Observe, and Wonder) that are designed to share my thoughts on and experience with the design process. The pocket size scale of each book is used to create an approachable yet intimate setting for the reader, encouraging them to pause and engage with the text. Each book also includes room for notes, because learning is an ongoing journey.