Popp, Richard

Associate Professor


PhD, Temple University
MBA, Virginia Tech
BA, Virginia Tech

Courses Offered

Hist 271 - The 1960s in the United States - A Cultural History

Hist 418 - America in Prosperity, Depression and War, 1921-1945

Hist 449 - Popular Culture in America, 1800 - the Present

Research Interests

US cultural history
Media history, consumer culture, cultural industries, capitalism, social memory

Selected Publications

Time Inc., Late Modern Media, and the Making of 1970s America (under contract with the University of Illinois Press).

“'One Holistic System of Systems': Multinational Conglomerates and Technocratic Bigness in Late Postwar Culture." Forthcoming. Journal of American History.

“The Information Bazaar: Mail-Order Magazines and the Consumer-Data Trade in Gilded Age America.” In Surveillance Capitalism in America: From Slavery to Social Media, ed. Josh Lauer and Kenneth Lipartito (Philadelphia: University of Pennsylvania Press, 2021).

"Media." In A Companion to the History of Information, ed. Anthony Grafton, Ann Blair, Anja Goeing, and Paul Duguid (Princeton, NJ: Princeton University Press, 2021).

The Anywhere, Anytime Market: The 800-Number, Direct Marketing, and the New Networks of Consumer Capitalism,” Enterprise & Society, 19, no. 3 (September 2018), 702-732.

“From Marrakesh Express to Midnight Express: Backpackers, Drug Culture, and Incarceration,”Journalism & Communication Monographs, 20, no. 3 (September 2018), 248-253).

“Airline Advertising, Fear of Flight, and the Shaping of Popular Emotion,” Journal of Consumer Culture, 16, no. 1 (March 2016), 61-79.

“Information, Industrialization, and the Business of Press Clippings, 1880-1925.” Journal of American History, 101, no. 2 (Sept. 2014), 427-453.

“Cultural History and Media Studies.” In Blackwell’s International Companion to Media Studies: Research Methods in Media Studies, ed. Fabienne Darling-Wolf (Oxford: Blackwell, 2014).

The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America. Louisiana State University Press, 2012.

“Machine-Age Communication: Media, Transportation, and Contact in the Interwar United States.” Technology & Culture 52.3 (2011): 459-484.

“Making Advertising Material: Checking Departments, Systematic Reading, and Geographic Order in Nineteenth-Century Advertising.” Book History 14. (2011): 58-87.