Popp, Richard

Associate Professor


PhD, Temple University
MBA, Virginia Tech
BA, Virginia Tech

Courses Offered

Hist 271 - The 1960s in the United States - A Cultural History
Hist 418 - America in Prosperity, Depression and War, 1921-1945
Hist 449 - Popular Culture in America, 1800 - the Present
Hist 900 - Seminar on US History: The News Media in Modern America

Research Interests

US cultural history
Media and communication
Consumer Culture

Publications – Selected


Under contract Time Reincorporated: Media at the End of the American Century (University of Illinois Press).
 2012  The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America. Louisiana State University Press, 2012. - Winner 2013 Book of the Year Award, American Journalism Historians Association.

Articles and Chapters

2021 “'One Holistic System of Systems': Multinational Conglomerates and Technocratic Bigness in Late Postwar Culture," Journal of American History, 108, no. 2 (Sept. 2021): 320-347.
2021 “The Information Bazaar: Mail-Order Magazines and the Consumer-Data Trade in Gilded Age America.” In Surveillance Capitalism in America: From Slavery to Social Media, ed. Josh Lauer and Kenneth Lipartito (Philadelphia: University of Pennsylvania Press, 2021).
2021 "Media." In A Companion to the History of Information, ed. Anthony Grafton, Ann Blair, Anja Goeing, and Paul Duguid (Princeton, NJ: Princeton University Press, 2021).
2018 The Anywhere, Anytime Market: The 800-Number, Direct Marketing, and the New Networks of Consumer Capitalism,” Enterprise & Society, 19, no. 3 (September 2018), 702-732. - Honorable Mention - 2019 Philip Scranton Best Article Prize, Business History Conference
2016 “Airline Advertising, Fear of Flight, and the Shaping of Popular Emotion,” Journal of Consumer Culture, 16, no. 1 (March 2016), 61-79.
2014 “Information, Industrialization, and the Business of Press Clippings, 1880-1925.” Journal of American History, 101, no. 2 (Sept. 2014), 427-453.
2014 “Cultural History and Media Studies.” In Blackwell’s International Companion to Media Studies: Research Methods in Media Studies, ed. Fabienne Darling-Wolf (Oxford: Blackwell, 2014).
 2011  “Machine-Age Communication: Media, Transportation, and Contact in the Interwar United States.” Technology & Culture 52.3 (2011): 459-484.
 2011  “Making Advertising Material: Checking Departments, Systematic Reading, and Geographic Order in Nineteenth-Century Advertising.” Book History 14 (2011): 58-87.