UWM’s Ideas Challenge offers undergraduate and graduate students, faculty, and staff across all disciplines programming that builds on the long-standing strength of the Lubar School of Business as well as new innovative programs that are helping transform the UWM entrepreneurial experience.

Ideas Challenge is the name we have given to a collection of innovative design programs and courses designed to bring out the entrepreneur in anyone, regardless of major.

UWM faculty and students are also able to tap into the commercial end of promising research by participating in I-Corps at UWM, sponsored by the National Science Foundation.

Interdisciplinary and multi-faceted, Ideas Challenge is designed to address the entire process, from conception and design to financing and customer discovery. Ideas Challenge gives you the chance to learn by doing.


  • Kellner Entrepreneurship Fellows
  • Student Startup Challenge
  • NSF I-Corps
  • Fresh Ideas
  • Pop-Ups
  • University Innovation Fellows
  • Social Innovation
  • Community Partnerships
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