Summary:
TAB commercial and the 1966 gendered, sugar-free cola, soft drink campaign. The advertisement shows several young women in a studio, fashionably dressed in navy attire and sunglasses, running towards the camera and holding long-neck bottles of TAB as they are laughing. The camera slowly pans the group as a male voice-over is heard saying “Look what’s in! A new wonder of a woman and the new taste of TAB . . . crazy.” Ends with two little girls drinking from TAB bottles.
Segment includes countdown and credits for the Libra Productions, Inc.
| Series: | Commercials |
| Date: | Undated |
| Film Segment: | 2 |
| Film Reel: | SR616 |
| Duration: | 00:00:28 |
| Soundtrack: | Optical |
| B/W or Color: | Color |
| Positive/Negative: | Positive |
| Condition: | Good but color shift to pink |
| Script: | No |
| Citation: | [ CREATE A BRIEF TITLE BASED ON SUMMARY PROVIDED ], undated, Commercials, Milwaukee Journal Stations Records, Milwaukee Mss Collection 203, University of Wisconsin-Milwaukee Libraries, Archives Department. |
| Rights: | Copyright © WTMJ-TV |