← Return to Search

TAB “Sailor”


TAB commercial and the 1966 gendered, sugar-free cola, soft drink campaign. The advertisement shows several young women in a studio, fashionably dressed in navy attire and sunglasses, running towards the camera and holding long-neck bottles of TAB as they are laughing. The camera slowly pans the group as a male voice-over is heard saying “Look what’s in! A new wonder of a woman and the new taste of TAB . . . crazy.” Ends with two little girls drinking from TAB bottles.

Segment includes countdown and credits for the Libra Productions, Inc.

Series: Commercials
Date: Undated
Film Segment: 2
Film Reel: SR616
Duration: 00:00:28
Soundtrack: Optical
B/W or Color: Color
Positive/Negative: Positive
Condition: Good but color shift to pink
Script: No
Citation: [ CREATE A BRIEF TITLE BASED ON SUMMARY PROVIDED ], undated, Commercials, Milwaukee Journal Stations Records, Milwaukee Mss Collection 203, University of Wisconsin-Milwaukee Libraries, Archives Department.
Rights: Copyright © WTMJ-TV