TAB “Sailor”

Summary:

TAB commercial and the 1966 gendered, sugar-free cola, soft drink campaign. The advertisement shows several young women in a studio, fashionably dressed in navy attire and sunglasses, running towards the camera and holding long-neck bottles of TAB as they are laughing. The camera slowly pans the group as a male voice-over is heard saying “Look what’s in! A new wonder of a woman and the new taste of TAB . . . crazy.” Ends with two little girls drinking from TAB bottles.

Segment includes countdown and credits for the Libra Productions, Inc.

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Series:
Commercials
Date:
Undated
Film Segment:
2
Film Reel:
SR616
Duration:
00:00:28
Soundtrack:
Optical
B/W or Color:
Color
Positive/Negative:
Positive
Condition:
Good but color shift to pink
Script:
No
Citation:
[ CREATE A BRIEF TITLE BASED ON SUMMARY PROVIDED ], undated, Commercials, Milwaukee Journal Stations Records, Milwaukee Mss Collection 203, University of Wisconsin-Milwaukee Libraries, Archives Department.
Rights:
Copyright © WTMJ-TV
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