TAB “Sundress”
Summary:
TAB commercial and the 1966 gendered, sugar-free cola, soft drink campaign. The advertisement shows TAB logo with the motto “The New Taste of TAB,” followed by three young women in fashionable little black dresses — sleeveless and one with a circular cutout at her midriff. The camera focuses closely on hair, earrings and dresses, and then pulls back to show the group with a male voice-over, “You can drink more, and show more . . . crazy.”
Segment includes countdown and credits for the Libra Productions, Inc.
Series:
Commercials
Date:
Undated
Film Segment:
1
Film Reel:
SR616
Duration:
00:00:28
Soundtrack:
No
B/W or Color:
Color
Format:
Optical
Positive/Negative:
Positive
Condition:
Good but color shift to pink
Script:
No
Citation:
[ CREATE A BRIEF TITLE BASED ON SUMMARY PROVIDED ], undated, Commercials, Milwaukee Journal Stations Records, Milwaukee Mss Collection 203, University of Wisconsin-Milwaukee Libraries, Archives Department.
Rights:
Copyright © WTMJ-TV
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