TAB commercial and the 1966 gendered, sugar-free cola, soft drink campaign. The advertisement shows TAB logo with the motto “The New Taste of TAB,” followed by three young women in fashionable little black dresses — sleeveless and one with a circular cutout at her midriff. The camera focuses closely on hair, earrings and dresses, and then pulls back to show the group with a male voice-over, “You can drink more, and show more . . . crazy.”
Segment includes countdown and credits for the Libra Productions, Inc.