Summary:
TAB commercial and the 1966 gendered, sugar-free cola, soft drink campaign. The advertisement shows TAB logo with the motto “The New Taste of TAB,” followed by three young women in fashionable little black dresses — sleeveless and one with a circular cutout at her midriff. The camera focuses closely on hair, earrings and dresses, and then pulls back to show the group with a male voice-over, “You can drink more, and show more . . . crazy.”
Segment includes countdown and credits for the Libra Productions, Inc.
| Series: | Commercials |
| Date: | Undated |
| Film Segment: | 1 |
| Film Reel: | SR616 |
| Duration: | 00:00:28 |
| Soundtrack: | No |
| B/W or Color: | Color |
| Format: | Optical |
| Positive/Negative: | Positive |
| Condition: | Good but color shift to pink |
| Script: | No |
| Citation: | [ CREATE A BRIEF TITLE BASED ON SUMMARY PROVIDED ], undated, Commercials, Milwaukee Journal Stations Records, Milwaukee Mss Collection 203, University of Wisconsin-Milwaukee Libraries, Archives Department. |
| Rights: | Copyright © WTMJ-TV |