University of Wisconsin-Milwaukee units may employ a marketing agency when University Relations & Communications cannot provide marketing services and the unit has funding for outside work. All units using an external marketing agency must receive prior approval from the vice chancellor for University Relations & Communications. University Relations & Communications and campus units will work collaboratively to determine which agencies will be used, the scope of work and the payment plan. Please allow at least three weeks for this process.
- Digital Ad Buying: Two agencies, Fuseideas and VisionPoint Marketing, are available to assist with display advertising, search engine marketing and optimization, social media, pay per click, remarketing, video ads and marketing on other digital platforms.
- Quantitative Market Research: Simpson Scarborough is our agency for planning, implementing and analyzing statistically valid surveys (telephone and online).
- Production of Creative Content for Campus Units: Two agencies, KW2 and Vendi, are available to produce creative materials that include print, television, radio, web, and outdoor advertisements; web graphics; event materials such as invitations, agendas and award certificates; brochures; manuals; calendars; posters; direct mail items, such as postcards; signage; and videos.
Step 1: Schools, colleges, departments and other units must fill out the University Relations & Communications Integrated Marketing & Communications intake form, describing their needs.
Step 2: Within a week, a manager from IMC team will schedule a meeting to discuss the request.
Step 3: If IMC is unable to provide the requested service(s), an IMC manager will contact the agency on behalf of the school/college/department and schedule an intake meeting. The meeting will include representatives from the agency, school/college/department and IMC.
Step 4: Following the intake meeting, the agency will email a detailed proposal that includes the following such as:
- Goals and objectives
- Media strategy with impressions, costs, etc.
- Creative elements
- Next steps
Step 5: The agency will schedule a phone call with representatives from the school/college/department and University Relations & Communications to present the proposal and receive feedback.
Step 6: If needed, an adjusted proposal based off feedback will be presented.
Step 7: If the school/college/department decides to move forward, a representative from that school/college/department must download and fill out UWM Purchasing’s Brand Strategy Marketing Services SOW and get all the required approvals. The agency’s final proposal must be attached to Purchasing’s SOW.
Step 8: The agency will develop a timeline once the SOW has been approved.
Step 9: An IMC manager will schedule a kickoff meeting with school/college/department and agency to discuss next steps and provide the agency with a list of contacts for the project.