Every project starts with a conversation.

The conversation begins when you complete our project intake form. We review submissions each Tuesday and assign project leads.

The project lead will be your main point of contact. That person will get in touch with any immediate questions about your goals or needs. Once those are clear, we’ll assign a project team and create an estimate. No work will be done until you approve the estimate.

For large or highly complex projects, we’ll also create project plan outlining:

• roles and responsibilities
• timeline
• deliverables
• measures of success

We genuinely want you to succeed. When you meet your goals, we all win.

Capabilities

• Audio recording
• Branding
• Custom analytics
• Digital advertising
• Email marketing and newsletters
• Graphic design
• Illustration
• Marketing strategy
• Marketing writing
• Photography
• Proofreading
• Public relations
• Publication design
• SEO
• Social media
• Video
• Web

Rates

MarComm provides one free initial consultation meeting. After that, most services cost $78 per hour. Photography is $89 per hour, and video editing is $152 due to equipment costs. Expenses are charged at cost. Your project estimate will include rates for all services that are part of the project work.

How an Estimate Works

Our estimate terms: MarComm uses flat-rate billing. The estimated cost for project work is the amount you will be charged. Any additional expenses are billed at cost.

If you need to change the scope of your project after approving the original estimate, MarComm will provide an estimate addendum for your review and approval. Once approved, your total project cost will be the original estimate cost plus the addendum cost.

Staying on Schedule

Missing deadlines on your part may prevent MarComm from completing your project by the originally planned date. Projects that fall significantly behind schedule may need to be put on hold or rescheduled, depending on MarComm’s availability and capacity. 

Proofreading and Fact-Checking Guidance

MarComm recommends that all print brochures and other marketing materials be reviewed by a professional proofreader for spelling, typographical, and style errors before being sent to the printer. Proofreading does not include copyediting to improve clarity or sentence structure, nor does it include fact-checking. If you decline proofreading services, you will be responsible for the cost of reprinting due to those errors. 

MarComm provides fact-checking for original content created by our team. We have limited capacity to fact-check content that is repurposed from previous publications or provided by you. If you need fact-checking for content you are submitting or repurposing, please let us know when you complete your project intake. If you do not request fact-checking, you are responsible for ensuring all facts are accurate and up to date. 

Frequently used data for marketing materials can be found in the UWM Facts Database. The Office of Assessment and Institutional Research and the Office of Research can also provide data upon request. 

Billing

Billing Process

MarComm collects payments through direct fund transfer. MarComm does not issue invoices to campus units.

Providing Your Billing Information

MarComm requires that valid Workday billing information be provided at the point of project approval:

Workday Element​	Required?	Validation
WD Cost Center ID​	Yes​	Always 8 characters, starting with “CC”​
WD Fund​	Yes​	Always 6 characters, starting with “FD”​
WD Function​	Yes​	Always 6 characters, starting with “FN”​
WD Grant​ (or) WD Gift​ (or) WD Program ​	Yes, exactly one of the three​	WD Grant: Always 11 characters, starting with “GR”​ WD Gift: Always 11 characters, starting with “GF”​ WD Program: Always 11 characters, starting with “PG”​

Review example Workday billing information.

Billing Schedule

Projects are billing on a schedule determined by the duration of the project:

Project Size​	Project Duration​	Billing Installment Schedule​
Small​	Less than 1 month​	Billed at completion​
Medium​	1 to 4 months​	Billed 50% at start, 50% at completion​
Large​	4 to 12 months​	Billed 30% at start, 40% at mid-point, 30% at completion​
Very Large​	Over 12 months​	Billed every 4 months until completion​

Expense reimbursements are billed at the time MarComm realizes the cost of the expense (e.g., digital ad purchases).

Your MarComm project lead will provide your billing schedule along with your project estimate during the approval process.

Billing Communications

After your project is approved and begins, project work will be billed according to your billing schedule. Expenses will be billed right away. Digital advertising expenses will be invoiced monthly throughout the duration of the campaign. You will be updated when each billing installment is charged. Updates will be sent to the email address or addresses you provide during project approval.

Billing Process Questions?

If you have questions about MarComm’s billing process, contact your project lead. Contact information for all MarComm staff is available in our staff directory.