Joette Rockow

Senior Teaching Faculty
 Bolton Hall 532


MA, University of Wisconsin–Milwaukee
BA, Alverno College
AAS, Photography, Milwaukee Area Technical College

Courses Taught

JAMS 207 — Introduction to Advertising and Public Relations
JAMS 214 — Advertising in American Society
JAMS 280 — Advertising Copywriting
JAMS 307 — Advertising and Public Relations Writing and Production
JAMS 407 — Persuasive Media Strategies and Tactics
JAMS 505 — Research for Advertising and Public Relations
JAMS 524 — Advertising and Public Relations Campaigns
JAMS 660 — Animals and the Media

Research Interests

Advertising, animal representation in the media

Teaching Areas

Advertising and public relations strategies and practices

Other Activities

Brew City Bully Club, Consultant, Writer
Guns, Grief and Grace, Advisory Committee
Serve Marketing, Board Member
Stepping Stone Farms, Consultant
United Adworkers, Member
Wisconsin Humane Society, Co-Chair Paws and Claws Gala

Professional Experience

Photographer, Writer, Communications Manager for Harley-Davidson
Consultant for Kohl’s Corporation Advertising Department
Consultant, writer and graphic designer for animal welfare organizations and organizations working against gun violence