Jessica McBride

Senior Teaching Faculty



MA, University of Wisconsin-Milwaukee
BA, University of Wisconsin-Milwaukee

Research Interests

Online media, social media, newspapers, coverage of crime, media and politics, media criticism.

Teaching Areas

Internships, multimedia journalism, print and online news writing and reporting, investigative reporting, computer-assisted reporting, photojournalism, video and audio editing and storytelling, race and ethnicity in the media, social media, open records laws, mobile journalism, opinion writing, new technologies in journalism.

Other Activities

  • UW-Milwaukee Alumni Association Teaching Excellence Award for academic staff, 2008.
  • Co-editor of Media Milwaukee, the department’s national, regional, and state award-winning online news site.
  • Founder and faculty advisor for the Minority Media Association of UWM.
  • Chair of the Curriculum and Internship and Scholarships Committees.
  • Help produce content for the U View campus television show on media diversity.
  • Created the department’s first Living Learning Community. Received student success certificates.
  • Scholarly research into the media presented internationally in South Africa, Australia, and Belgium. Scholarly work published in prestigious Australian journal.
  • Helped develop guidelines on social media for international journalism educators at the World Journalism Education Congress, 2010, 2013.
  • Former columnist for the Waukesha Freeman, On, and El Conquistador Latino newspaper (Freeman columns also appear in the West Bend Daily News and Oconomowoc Enterprise).
  • Former freelance reporter for the Waukesha Freeman newspaper (work won a 2014 Milwaukee Press Club award).
  • Frequent judge of state press association contests (Idaho, Syracuse, New Orleans, etc.).
  • Winner of state awards for investigative reporting, column writing, blogging, feature story that first appeared on the Web, story that contributed to the community welfare, short feature writing, magazine feature writing, spot news reporting, explanatory/interpretive reporting, and best continuous reporting. Winner of the national Clark Mollenhoff Award for Excellence in Investigative Reporting. Regional awards in investigative reporting and personality profile.
  • Former reporter, Milwaukee Journal Sentinel (winner of newspaper staff award).
  • Former City Hall reporter, Waukesha Freeman.
  • Former fill-in editor for
  • Former Advisory Board member of the WISN Political Commitment project.
  • Supervised student advertising assignment turned into a Super Bowl ad by Chevrolet.
  • Convergence and Society: The Participatory Web, University of South Carolina, presenter, “Using Blog Talk Radio in the Classroom.” Fall 2008.
  • Student work in classes has won numerous state and regional reporting and writing awards and first-place national Society of Professional Journalists’ awards for online in-depth reporting and for online feature reporting.
  • Work has appeared in/instructor has appeared on:, Investigation Discovery Channel, History Channel’s Gangland Series, Reader’s Digest, Twist Magazine, Milwaukee Magazine, WTMJ 620 AM, Channel 58 TV, Wisconsin Public Radio, BBC, Channel 4 WTMJ
  • Previous class partnerships with Student Press Law Center of Virginia, Journal Communications NOW,, Urban, Wisconsin Innocence Project.
  • Freelance contributor for, a national breaking news site.

Selected Publications

On Heroin’s Trail. Waukesha Freeman. Fall 2014.

Finding Those Lost in the Vietnam War, March 2015.

Running For Their Lives, 2001, Milwaukee Journal Sentinel.

The Long Tail evident in journalism employment opportunities, but students unaware, J. Cokley, M. Edstrom, J. McBride & A. Ranke. Presented at World Journalism Education Congress, Grahamstown, South Africa, July 2010.</

The Smiley Faces, 2008. Milwaukee Magazine.

Covering Crime: How the Media Covers Violence. Wisconsin Policy Research Institute. WI Interest, Winter 2005.