Joette Rockow

  • Senior Teaching Faculty, Journalism, Advertising, and Media Studies

Education

  • MA, University of Wisconsin–Milwaukee
  • BA, Alverno College
  • AAS, Photography, Milwaukee Area Technical College

Courses Taught

  • JAMS 207 - Introduction to Advertising and Public Relations
  • JAMS 214 - Advertising in American Society
  • JAMS 280 - Advertising Copywriting
  • JAMS 307 - Advertising and Public Relations Writing and Production
  • JAMS 407 - Persuasive Media Strategies and Tactics
  • JAMS 505 - Research for Advertising and Public Relations
  • JAMS 524 - Advertising and Public Relations Campaigns
  • JAMS 660 - Animals and the Media

Research Interests

Advertising, animal representation in the media

Related Activities

  • Brew City Bully Club, Consultant
  • Commonstate.com, Writer
  • Guns, Grief and Grace, Advisory Committee
  • Serve Marketing, Board Member
  • Stepping Stone Farms, Consultant
  • United Adworkers, Member
  • Wisconsin Humane Society, Co-Chair Paws and Claws Gala

Professional Experience

  • Photographer, Writer, Communications Manager for Harley-Davidson
  • Consultant for Kohl’s Corporation Advertising Department
  • Consultant, writer and graphic designer for animal welfare organizations and organizations working against gun violence