View All
Photo of Joette Rockow

Joette Rockow

  • Senior Teaching Faculty, Journalism, Advertising, and Media Studies

Education

  • MA, University of Wisconsin–Milwaukee
  • BA, Alverno College
  • AAS, Photography, Milwaukee Area Technical College

Courses Taught

  • JAMS 207 - Introduction to Advertising and Public Relations
  • JAMS 214 - Advertising in American Society
  • JAMS 280 - Advertising Copywriting
  • JAMS 307 - Advertising and Public Relations Writing and Production
  • JAMS 407 - Persuasive Media Strategies and Tactics
  • JAMS 505 - Research for Advertising and Public Relations
  • JAMS 524 - Advertising and Public Relations Campaigns
  • JAMS 660 - Animals and the Media

Research Interests

Advertising, animal representation in the media

Related Activities

  • Brew City Bully Club, Consultant
  • Commonstate.com, Writer
  • Guns, Grief and Grace, Advisory Committee
  • Serve Marketing, Board Member
  • Stepping Stone Farms, Consultant
  • United Adworkers, Member
  • Wisconsin Humane Society, Co-Chair Paws and Claws Gala

Professional Experience

  • Photographer, Writer, Communications Manager for Harley-Davidson
  • Consultant for Kohl’s Corporation Advertising Department
  • Consultant, writer and graphic designer for animal welfare organizations and organizations working against gun violence

UWM Land Acknowledgement: We acknowledge in Milwaukee that we are on traditional Potawatomi, Ho-Chunk and Menominee homeland along the southwest shores of Michigami, North America’s largest system of freshwater lakes, where the Milwaukee, Menominee and Kinnickinnic rivers meet and the people of Wisconsin’s sovereign Anishinaabe, Ho-Chunk, Menominee, Oneida and Mohican nations remain present.   |   To learn more, visit the Electa Quinney Institute website.