Xiaoxia Cao
- Associate Professor, Communication
Education
- PhD, University of Pennsylvania
- MA, University of Wisconsin–Milwaukee
- BA, Beijing University, P.R. China
Teaching Schedule
| Course Num | Title | Meets |
|---|---|---|
| COMMUN 370-202 | Quantitative Research in Communication | No Meeting Pattern |
Courses Taught
- COMMUN 370 - Quantitative Research in Communication
- JAMS 380 - Special Topics in Journalism, Advertising, and Media Studies, Topic: Entertainment and Politics
- JAMS 380 - Special Topics in Journalism, Advertising, and Media Studies, Topic: Health and Media
- JAMS 505 - Research for Advertising and Public Relations (Previously Research for Strategic Communication)
- JAMS 614 - Seminar in Media and Public Opinion
- JAMS 661 - Seminar in Media Communication and Society, Topic: Media Effects and Persuasion
- JAMS 701 - Media Studies Research Design
- JAMS 810 - Media Effects
Teaching Interests
- Persuasion
- Media effects
- Public opinion
- Health communication
- Political communication
Research Interests
- Persuasion
- Media effects
- Media psychology
- Strategic communication
- Health communication
- Political communication
Selected Publications
Cao, Xiaoxia. “Revisiting the democratic implications of political discussion disagreement: With whom one disagrees matters” Journal of Information Technology & Politics 17.3 (2020): 193-207.
Xu, Jie, and Cao, Xiaoxia. “Young Adults’ (Mis)use of Prescription Opioid Drugs: An Exploratory Study” Health Communication 35.11 (2019): 1407-1414.
Cao, Xiaoxia. “Impact of social information on intentions to volunteer domestically for foreign causes” Nonprofit Management and Leadership 29.2 (2018): 273-283.
Kim , Jinyoung , Cao, Xiaoxia, and Meczkowski, Eric. “Does Stigmatization Motivate People to Quit Smoking? Examining the Effect of Stigmatizing Anti-Smoking Campaigns on Cessation Intention” Health Communication (2018).
Cao, Xiaoxia, and Jia, Lei. “The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions: evidence from an online experiment” Nonprofit Management and Leadership 27.457-473 (2017).
Kim, Minchul , and Cao, Xiaoxia. “The impact of exposure to media messages promoting (government) conspiracy theories on distrust in the government” International Journal of Communication 10. (2016): 3808-3827.
Cao, Xiaoxia. “Framing charitable appeals: the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention” International Journal of Nonprofit and Voluntary Sector Marketing 21.1 Ed. Hudson, Jane. (2016): 3-12.
Cao, Xiaoxia. “The influence of fiction versus nonfiction on political attitudes” Communication Research Reports 32.1 (2015): 83-92.
Cao, Xiaoxia, and Decker, Donna L. “Psychological distancing: The effects of narrative perspectives and levels of access to a victim’s inner world on victim blame and helping intention” International Journal of Nonprofit and Voluntary Sector Marketing 20.1 Ed. Decker, Donna. (2015): 12-24.
Zhang, Weiyu, Cao, Xiaoxia, and Tran, Minh N. “The structural features and the deliberative quality of online discussions” Telematics and Informatics 30.2 (2013): 74-86.
Cao, Xiaoxia. “The effects of facial close-ups and viewers' sex on empathy and intentions to help people in need” Mass Communication and Society 16.2 (2013): 161-178.
Cao, Xiaoxia. “Hearing it from Jon Stewart: the impact of The Daily Show” International Journal of Public Opinion Research 22.1 (2010): 26-46.
Cao, Xiaoxia. “Political comedy shows and knowledge about primary campaigns: The moderation effects of age and education” Mass Communication and Society 11.1 (2008): 43-61.
Cao, Xiaoxia, and Paul, Brewer R. “Political comedy shows and public participation in politics” International Journal of Public Opinion Research 20.1 (2008): 90-99.
Brewer, Paul, and Cao, Xiaoxia. “Candidate appearances on soft news shows and public knowledge about primary campaigns” Journal of Broadcasting and Electronic Media 50.1 (2006): 18-35.