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Anthony Viccari

  • MA Student, History

Education

  • MA, History, expected graduation Spring 2024
  • MS, Accounting, Syracuse University, 2012
  • MBA, Marketing Management, Syracuse University, 2011
  • MHM, Cornell University, 2009
  • BS, Accounting, University of Pittsburgh, 2002
  • Certificate, International Business, University of Pittsburgh, 2002
  • Certificate, West European Studies, University of Pittsburgh, 2002

Courses Taught

  • MAR 745 - Strategic Brand Management (Syracuse University)
  • HPM 309 - Sports Arena Management (Syracuse University)
  • HPM 101 - Introduction to Hospitality Management (Syracuse University)
  • MBC 639 - Leadership in Organizations (Syracuse University)
  • LPP 467 - Management and Ethics (Syracuse University)
  • MAR 455 - Marketing Communications (Syracuse University)
  • MAR 445 - Brand Management (Syracuse University)
  • HADM 3350 - Restaurant Management (Cornell University)

Research Interests

  • Business History, fostering growth through coopetition and the entrepreneurial mindset
  • Corporate History, with emphasis on brand building
  • Culinary History, the Foodies inspired by Hippies
  • Beverage History, craft products and the American palate of the 1970’s & 1980’s
  • Tourism History, the use of tourism to promote craft food and agriculture

Related Activities

  • Producer. Episode 7. Water Works: An Aquatic History of Milwaukee. (Milwaukee County Historical Society and the University of Wisconsin-Milwaukee, 2022). https://milwaukeehistory.net/podcast/.

Presentations

  • “Pricing Management in the Modern Retail Environment”.  Guest Lecturer at Syracuse University Whitman School of Business for graduate and undergraduate courses.  October 24, 2016.
  • “A Guided Approach to Understanding Coffee Regions”.  Educational Seminar Delivered at the 91st Hotel Ezra Cornell Conference.  March 17, 2016.
  • “Elevating Beverage Service through Coffee and Tea: A Regional Approach to Pairing”.  Guest Lecturer at Cornell University Hotel School Beverage Management course.  March 16, 2016.

UWM Land Acknowledgement: We acknowledge in Milwaukee that we are on traditional Potawatomi, Ho-Chunk and Menominee homeland along the southwest shores of Michigami, North America’s largest system of freshwater lakes, where the Milwaukee, Menominee and Kinnickinnic rivers meet and the people of Wisconsin’s sovereign Anishinaabe, Ho-Chunk, Menominee, Oneida and Mohican nations remain present.   |   To learn more, visit the Electa Quinney Institute website.