Future Firm: Future / Practice

Founded by Ann Lui and Craig Reschke in 2015 and joined by principal Linda Chávez Baca in 2023, Future Firm works across spatial scales with a focus on arts and culture organizations, non-profits, and mission-driven businesses. Future Firm operates on the core belief that architecture and design is a key ingredient in the building of a more equitable and vibrant city, for everyone.

To this end, the firm’s approaches are built on the idea that design is a process, not an end result, which seeks to improve outcomes through iteration, testing, and discussion. In order to tackle these urgent questions in the built environment, Future Firm’s practice is modeled after a mountain climbing team, focusing on elevating diverse points of view and interdisciplinary approaches to solve complex challenges. The firm’s practice expands upon traditional scope of architectural practice—supporting partners in building momentum for their ideas through design, research, and strategic thinking.