Market Your Major (or Graduate Program) Contest

Academic departments have an opportunity to win more than $7,000 in advertising and in-kind marketing services through the Market Your Major (or Graduate Program) Contest. Here’s how it works:

  • Register for the workshop by March 25.
  • Attend an April 5 workshop at the Lubar Entrepreneurship Center on developing a value proposition.
    • The workshop runs from 11 a.m. to 1 p.m. in LECWC 107.
    • Feel free to bring your lunch; snacks will be provided.
    • Workshop participants will receive an Emsi market analysis from the provost’s office.
  • Develop a value proposition for your program, and get feedback on it during office hours from 11 a.m. to 1 p.m. Thursday, April 7 at the Lubar Entrepreneurship Center.
  • By 5 p.m. on Friday, April 8, submit a value proposition for your undergraduate major or graduate program. Your department chair must certify that the major or graduate program has capacity to grow and enroll more students.
  • A committee with representatives from the Lubar Entrepreneurship Center, Office of Undergraduate Admissions, the Graduate School and University Relations & Communications will select two undergraduate majors and two graduate programs as winners. Winners will be notified by Friday, April 29.
  • University Relations & Communications will run paid search campaigns for the four winning programs during 2022-23 academic year. Each campaign will include a $5,000 ad buy and more than $2,000 in in-kind services to produce creative assets for the campaign.

Workshop Registration

Registration has closed for the Spring 2022 workshop.

Contest Entries

Submissions for undergraduate majors
Submissions for graduate majors


The contest is open to the associate, bachelor’s, master’s and doctoral programs that are included in the list maintained by the Provost’s Office. Contact Cheryl Andres at for a copy of the list. Certificate programs are not eligible, and tracks or concentrations cannot submit independently of the overall major or graduate program.

The winning programs will collaborate with University Relations’ digital marketing team to determine the campaigns’ duration and geographic coverage. UWM’s Office of Assessment and Institutional Research can provide data to help departments identify areas that are most likely to be fruitful for them.

Creative assets include ad copy, photography, a landing page and a student testimonial featuring a Brand Ambassador. Analytics reports will be provided. Departments who do not already have a Brand Ambassador may nominate students for the position.

Inquiries generated by the campaign will go into Slate and be routed to the Office of Undergraduate Admissions or Graduate School, as applicable.


Send questions about the workshop and contest to Michelle Johnson at