Charge
The Marketing Study Group is asked to examine UWM’s current marketing structure and determine:
- What is working well
- Where gaps and/or shortages exist in current resources and services
- Where resources might be used more efficiently
It should consider:
- Staffing. Are workloads reasonable? Do we have the capacity to maintain key operations during leaves or vacancies? What are the skill levels of our current employees? Do we have any skills gaps?
- Financial effectiveness. Are we spending marketing budgets efficiently and effectively? Are there areas where we can reduce costs? Are there areas where units can stretch their dollars by working together?
- Whether the marketing services provided are in line with and support university priorities. Are there gaps in needed services? Are there things we should stop doing?
Organizational Structure
The Marketing Study Group is organized into four subgroups that will look at key service areas: Content Creation, Marketing Strategy & Advertising, Social Media, and Web. Each subgroup will be led by one of the two Marketing Study Group co-chairs, have four members and have resources — people with knowledge in this area who can be brought in to answer questions. Each subgroup should provide a written report to the co-chairs by Feb. 28, 2023; their reports will then be combined into a single report for the executive sponsors and chancellor by March 31, 2023.
Executive Sponsors
Scott Gronert, Interim Provost and Vice Chancellor for Academic Affairs
Olivia Hwang, Vice Chancellor for Marketing & Communications
Study Group Members
Kevin Hartman, Dean, Peck School of the Arts (co-chair)
Michelle Johnson, Chief Marketing Officer (co-chair)
Deanna Alba, Assistant Dean, College of Letters & Science
Tracy Buss, Center for International Education
Cheri Dziekan Chapman, Director, Office of External Relations and Communications, College of Health Sciences
Kaushal Chari, Dean, Lubar College of Business
Kari Dawson, Associate Director-Business Administration, University Housing
Kay Eilers, Enrollment Management
Erin Fox, Assistant Dean, UWM Graduate School
Tina Freiburger, Dean, Helen Bader School of Social Welfare, School of Education, School of Information Studies
Gina Lukaszewicz, Marketing Manager, College of Nursing
Regan Jacobson, Web Creative Director, Marketing & Communications
Susan Mendelson, University Advancement
Nancy Nelson, Provost’s Deputy for Continuing Education, School of Continuing Education
Courtney O’Connell, Assistant Dean for Student Affairs, College of General Studies
Laura Pedrick, Executive Director, UWM Online
Brett Peters, Dean, College of Engineering
Kari Pink, University Advancement
Nicole Schanen, Shared Marketing Manager, Marketing & Communications
Subgroups
Content Creation
Key services: Video, photography, copywriting (ads, web pages, ad campaign landing pages, email comm flows)
Members:
Michelle Johnson, Chief Marketing Officer, Marketing & Communications (chair)
Deanna Alba, Assistant Dean, College of Letters & Science
Kay Eilers, Associate Vice Chancellor for Enrollment Management
Courtney O’Connell, Assistant Dean for Student Affairs, College of General Studies
Kari Pink, University Advancement
Resources:
Mary Baylor, Director of Multimedia, Marketing & Communications
Mark Jacobson, Director of Web, Marketing & Communications
Chris Brundidge, Associate Director of Admissions and Communications, Undergraduate Admissions
Marketing Strategy & Advertising
Key services: Marketing strategy/creation of marketing plans (internal and external), buying advertising, setting up and managing ad campaigns, project management
Members:
Michelle Johnson, Chief Marketing Officer, Marketing & Communications (chair)
Tracy Buss, Center for International Education
Kaushal Chari, Dean, Lubar College of Business
Tina Freiburger, Dean, Helen Bader School of Social Welfare, School of Education, School of Information Studies
Laura Pedrick, Executive Director, UWM Online
Resources:
Tina Keller, Director of Digital Marketing, Marketing & Communications
Social Media
Key services: Content planning, content production, content updates, monitoring and responding to posts
Members:
Kevin Hartman, Dean, Peck School of the Arts (chair)
Erin Fox, Assistant Dean, UWM Graduate School
Gina Lukaszewicz, Marketing Manager, College of Nursing
Susan Mendelson, University Advancement
Nicole Schanen, Shared Marketing Manager, Marketing & Communications
Resources:
Tina Keller, Director of Digital Marketing, Marketing & Communications
Erika Kramer, Social Media Manager, Marketing & Communications
Chris Brundidge, Associate Director of Admissions and Communications, Undergraduate Admissions
Web
Key services: Web development, front-end web design, web support, web content production and ADA compliance.
Members:
Kevin Hartman, Dean, Peck School of the Arts (chair)
Cheri Dziekan Chapman, Director, Office of External Relations and Communications, College of Health Sciences
Kari Dawson, Assistant Director-Business Administration, University Housing
Regan Jacobson, Web Creative Director, Marketing & Communications
Nancy Nelson, Provost’s Deputy for Continuing Education, School of Continuing Education
Brett Peters, Dean, College of Engineering & Applied Science
Resources:
Mark Jacobson, Director of Web, Marketing & Communications
Bob Meyer, Director of Student Affairs Information Technology Services, Student Affairs
Michelle Johnson, Chief Marketing Officer, Marketing & Communications