The workshop RSVP period has closed. If you have questions or need to cancel or change your RSVP, please contact student-centric-web@uwm.edu.
Accessibility Workshop Assets
Session 1: February 13, 2024
- Presentation Deck (PDF)
- Recording video (MP4)
- Recording audio only (M4A)
- Recording transcript (VTT)
- Recording chat transcript (TXT)
Session 2: February 27, 2024
- Presentation Deck (PDF)
- Recording video (MP4)
- Recording audio only (M4A)
- Recording transcript (VTT)
- Recording chat transcript (TXT)
SEO/Writing for the Web Workshop Assets
Session 1: March 14, 2024
- Web Content Best Practices Guide (PDF)
- Presentation Deck (PDF)
- Recording video (MP4)
- Recording audio only (M4A)
- Recording transcript (VTT)
- Recording chat transcript (TXT)
Assignment
- Take a look in Google Search Console and identify a page that needs improvement.
- Perform keyword research.
- Start drafting the page and metadata utilizing the keywords discovered in your research.
Tools and Plugins
- Google Search Console
- Google Analytics
- Google Keyword Planner Important Note: Google Ads PPC advertising must be run through MarComm. Please follow the workaround steps in this Access Google Keyword Planner Without Creating Ad Campaign video to access this tool without having to insert payment information.
- Keywords Everywhere
- Answer the Public
- SEOQuake Plugin
- SERP Preview Tool