Deanna Alba

Deanna Alba brings 12 years of experience in professional services business-to-business marketing and 20 years of higher education marketing to the role. For the past 15 years, she has been the assistant dean for marketing and communications in UWM's College of Letters & Science (L&S), the largest academic unit on campus. Her foci in L&S were on enrollment and recruitment of freshmen and transfer students, and brand awareness for the college. 

Her communication deliverables featured student- and parent-centric priorities: job outcomes, paths to graduation, student support services and the value of a UWM education. As a first-generation college student herself who attended UWM while in high school to earn early college credit, these messages hold deep personal meaning to her.

Deanna holds a bachelor’s degree in economics from UW-Parkside and a master's degree in human development and social policy from Northwestern University.