Growing a music career is a challenging endeavor. The traditional advice is to practice and master your art. While this creates a solid foundation, many musicians end up having to support their music with a full-time job outside of music. But what if we treated a music career like a startup business and learned to market and sell our musical services? In this talk, Jared Judge shares his experience with this journey and how it enabled him and thousands of musicians to make a living doing what they love.