The Certificate Program in Business of Media and Film Studies (BMFS) prepares students to be successful in their post-college careers by uniting the study of Business with the study of a popular, accessible, and pertinent area within the Humanities, Film Studies. Business students will have more sustained study in humanistic inquiry, both of their own field and of the diverse world that the Humanities investigates. Letters and Science students will have access to professional school curricula to help them be better equipped to enter a workforce that demands flexibility and a diversity of knowledge and experience.

The certificate in BMFS includes coursework engaging the financial and industry practices and structures in film and television. It is an interdisciplinary academic program consisting of an introductory course in Film or Television Studies, introductory courses in Business Administration (accounting, management, and marketing), an intermediate level Film Studies course focused on history and representational analysis, and a set of electives from Business Administration and Film Studies.

Eligibility

The program is open to all students seeking a bachelor’s degree from UWM, to students who previously earned a bachelor’s degree from UWM or any other accredited college or university, and to those who do not plan to pursue a college or university degree (non-degree students) but who have a strong interest in this subject. Students currently involved in baccalaureate studies at UWM who successfully complete the requirements of the certificate program will be awarded the certificate at the time of graduation. Other students will receive the certificate upon completion of the program requirements.

Program Type

Undergraduate Certificate

Program Format

On Campus

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Requirements

To obtain the certificate, the student must complete, with a minimum grade point average of 2.25, a minimum of 19 credits in approved BMFS courses as indicated below, 15 of which must be earned in residence at UWM. Of these 15 residence credits, 9 must be taken at the 300 level or above. Nine credits must be taken in the College of Letters and Science, and nine credits must be taken in the Lubar College of Business. Courses for the certificate may not be taken on a credit/no credit basis.

Credits earned at other institutions equivalent to courses in the certificate program may be accepted in partial fulfillment of the program requirements, subject to review by the Certificate Program Advisory Committee (BMFSAC). Students currently enrolled at UWM who have fulfilled some of the program’s requirements prior to the program’s approval may have their credits applied retroactively to the certificate program.

Required
BUS ADM 201Introduction to Financial Accounting4
or BUS ADM 230 Introduction to Information Technology Management
BUS ADM 360Principles of Marketing3
FILMSTD 212Intermediate Topics in Film and Television Studies: (Business on Film)3
Select one of the following:3
Introduction to Film Studies
Introduction to Television Studies
Electives
Select one of the following:3
Organizations
Marketing Internship
Consumer Behavior
International Marketing
Marketing Seminar:
Select one of the following:3
Topics in Film, Television and Digital Studies: (Cinema and Digital Culture)
Media and Society:
Television Criticism and Theory
Entertainment Industries:
Theories of Digital Culture:
Total Credits19

Advising for the certificate takes place within the program by a faculty member or staff member. Follow the steps using the "Declare a Certificate" button on the department’s website which may include instructions on how to select a faculty advisor if there is more than one to choose from.

Students who already have an L&S college advisor because their degree plan is in L&S can discuss the certificate with them as well since they will be familiar with any certificate in L&S. Students who are working on a degree from a UWM college other than the College of Letters & Science will not need an L&S college advisor for just a certificate and one will not be assigned. These students should work with the faculty or staff advisor they receive as part of the minor declaration process or contact the program directly for assistance.

Nondegree students who are just working on the certificate and no degree program can also work directly with the certificate program for advising and/or with their assigned nondegree advisor.

Contact

Prospective Undergraduate Students (not yet enrolled at UWM)

Prospective students, contact our admissions counselor at let-sci@uwm.edu or 414-229-7711.

Current Undergraduate Students

General questions such as how to declare, how to change a major, general education requirements, etc. should be directed to the college advising office at ls-advising@uwm.edu or 414-229-4654.

Specific questions about Film Studies, such as research opportunities, internship opportunities, major requirements, etc., should be directed to Zach Finch.

UWM Land Acknowledgement: We acknowledge in Milwaukee that we are on traditional Potawatomi, Ho-Chunk and Menominee homeland along the southwest shores of Michigami, North America’s largest system of freshwater lakes, where the Milwaukee, Menominee and Kinnickinnic rivers meet and the people of Wisconsin’s sovereign Anishinaabe, Ho-Chunk, Menominee, Oneida and Mohican nations remain present.   |   To learn more, visit the Electa Quinney Institute website.