Priya Nambisan

Priya Nambisan

  • Associate Professor, Health Care Informatics
Director, SMAHRT Lab


Post Doctoral Fellow, Center for Health Enhancement Support Systems (CHESS); University of Wisconsin-Madison 2006
PhD Communication & Digital Technologies, Rensselaer Polytechnic Institute 2005
MS Nutrition Science, Department of Public Health, Food Studies & Nutrition; David B. Falk College of Sport and Human Dynamics, Syracuse University 1997
M.Sc. & B.Sc. Public Health and Extension Education, University of Kerala 1993

Speaker Topics

  • Social Media & Consumer behavior
  • Health Care Innovation & Entrepreneurship
  • Consumer/Patient Experience in Digital Environments
  • Marketing and Health Communication
  • Big Data Analytics

Interests & Expertise

Dr. Nambisan’s research interests are in the broad areas of marketing & organizational communication, social media and other digital technologies, innovation & entrepreneurship, and healthcare management. Her current work focuses on social media (and other digital) experiences and their impact on a) consumer/patient behavior and decision-making, b) entrepreneurial behavior and value co-creation, and c) health and mental well-being.

Dr. Nambisan pursues highly inter-disciplinary research that draws from different fields.

Her work has been published in premier journals such as the Journal of Business Research (JBR), MIT Sloan Management ReviewJournal of the American Medical Informatics Association (JAMIA), Health Care Management Review (HCMR) and Health Expectations. She has also actively participated and presented in reputed academic conferences such as AoM, HICSS, ICIS, USASBE, APHA, and AMIA.

Selected Publications

Nambisan, P. (2017, November). Should Health Care Organizations Use Information Gleaned from Organization-Sponsored Patient Support Groups in Strategic Planning? AMA journal of ethics19(11), 1088-1095.

Nambisan, P. (2017, June). Factors that impact Patient Web Portal Readiness (PWPR) among the underserved. International Journal of Medical Informatics102, 62-70.

Nambisan, P. (2016, November). Social media data for assessing the impact of water quality of nearby waterways on people's physical and mental health. Proceedings of the American Public Health Association 2016 Annual meeting and Expo, Denver, CO.

Rastegar-Mojarad, M., Liu, H., & Nambisan, P. (2016, June). Using Social Media Data to Identify Potential Candidates for Drug Repurposing: A Feasibility Study. JMIR Research Protocols5(2), e121.

Nambisan, P., Gustafson, D. H., Hawkins, R., & Pingree, S. (2016, February). Social support and responsiveness in online patient communities: impact on service quality perceptions. Health Expectations19(1), 87-97.

Nambisan, P., Luo, X., Kapoor, A., Patrick, T. B., & Cisler, R. A. (2015). Social media, big data and public health informatics: Ruminating behavior of depression revealed through twitter. Proceedings of the HICSS -48 (Hawaii International Conference on System Sciences) conference.

Nambisan, P., Luo, J., & Kapoor, A. (2014). Social Media and Big Data: Can tweet moods predict illness and hospital visits in a region?.

Nambisan, P., Kreps, G. L., & Polit, S. (2013). Understanding Electronic Medical Record Adoption in the United States: Communication and Sociocultural Perspectives. Interactive Journal of Medical Research (iJMR)2(1), e5.

Nambisan, P. (2011). Evaluating patient experience in online health communities: Implications for healthcare organizations. Health Care Management Review36(2), 124-133.

Nambisan, P. (2011). Health information seeking and social support in online health communities: Impact on patients’ perceived empathy. Journal of the American Medical Informatics Association18(3), 298-304.

Nambisan, P., & Watt, J. H. (2011). Managing customer experience in online communities. Journal of Business Research64(8), 889-895.

Nambisan, P., & Nambisan, S. (2009). Models of consumer value co-creation in health care. Health Care Management Review34(4), 344-354.

Nambisan, P. (2009). Online health information technologies: Enabling service innovation in health care. Annals of Information systems5, 159-177.

Nambisan, S., & Nambisan, P. (2008). How to profit from a better “virtual customer environment. MIT Sloan Management Review49(3), 53-61.

Nambisan, P., & Watt, J. H. (2008). Online community experience (OCE) and its impact on customer attitudes: An exploratory study. International Journal of Electronic Marketing and Retailing2(2), 150-175.

Recent Funded Grants

Engaging Citizens in Co-Creation in Public Services: Lessons Learned and Best Practices
Role: Co-Principal Investigator
Agency: IBM Center for the Business of Government

Honors & Awards

Participant (2005) Organizational Communication Doctoral Consortium, ICA.

Dissertation based work selected (2005, October) American Medical Informatics Association (AMIA)

Annual Doctoral Consortium.

Graduate Student Fellowship (2004) School of Humanities and Social Sciences, RPI.

Fellow (2003) Annual Summer Graduate WebShop.

Graduate Teaching Assistantship (2003) RPI.

Graduate Research Assistantship (2002) RPI.

Graduate Teaching Assistantship (2001) RPI.

William W. Allen Scholarship (1996) College of Human Development, Syracuse University.

Graduate Tuition Scholarship (1995) College of Human Development, Syracuse University.