Course Details
| Department & Course Number | BUS ADM 463, SEC 203 |
| Class Number | 61427 |
| Course Type | Undergraduate (College of General Studies) |
| Credits | 3 |
| Meets Requirements | |
| Instructor | Elizabeth Nottling |
| Course Dates | July 08 - August 17, 2024 (Fourth 6-week Session) |
Development and implementation of marketing plans. Strategic decision-making and organizational issues pertinent to target markets, advertising, personal selling, channels, pricing, and product development.