Course Details
| Department & Course Number | BUS ADM-465 Section 203 |
| Class Number | 66947 |
| Course Type | Undergraduate (Milwaukee Campus) |
| Credits | 3 |
| Meets Requirements | |
| Instructor | Janice Blankenburg |
| Course Dates |
The goal of this course is to provide students with an understanding of the problems and perspectives of marketing internationally. Every student who plans to enter the marketing profession will need to understand global marketing. This course prepares them for that challenge. Students will learn the marketing concepts and tools used by global companies. We’ll explore the impact of factors such as consumer behavior, family structure, education, etc. on global marketing. We’ll examine the key decisions of determining where and how to compete and how to enter foreign markets. Students are expected to demonstrate at the end of this course:
- Identify the fundamental challenges, opportunities and strategies of marketing internationally
- Demonstrate how international markets differ from domestic markets
- Analyze the impact of cultural, social, political and economic factors on global marketing strategies
- Understand how companies adjust their international marketing strategies based on a changing global environment
- Assess the critical importance of culture and its impact on a company’s success or failure in marketing globally
- Understand consumer similarities and differences across emerging markets worldwide
Learn how global marketers apply concepts to various global marketing situations