Starting Up – Booster 1: Research & Development

All businesses that fail do so for the same reason: a lack of paying customers. But how do you find your market? Where can you get honest answers around if and how people might actually spend money on your product or service? Who influences their decisions, and where do you find those influencers? What is their budget? What do they value? Why? This workshop teaches tools that get you real answers around how to find and sustain your potential startup.

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