Institute for Physical Infrastructure and Transportation

Wisconsin Department of Transportation

Friday, October 14, 2022 – 8:00 am to 3:00 pm

UWM Student Union – Ballroom
2200 E. Kenwood Ave.

  • Bringing academics, students and practitioners together to network and share information on topics of interest to transportation professionals in southeastern Wisconsin and beyond.
  • Showcasing practical applications of transportation related academic research.
  • Providing an opportunity for Wisconsin DOT and other presenters to share their innovative practices with the broader transportation community.
  • PDHs ($30) available at the event.
  • Register early for this event. $25 registration fee includes lunch, parking and the Design Thinking Workshop.
  • STUDENTS, FACULTY AND STAFF: enjoy complimentary admission and parking.

Registration is closed; please contact Mark Gottlieb at with questions.


8:00 – 8:30Registration and Continental Breakfast
8:30 – 8:45Welcoming Remarks
Paul Hammer, Deputy Secretary, Wisconsin Department of Transportation
Xiao Qin, Director, UWM Institute for Physical Infrastructure and Transportation
8:45 – 9:15Keynote Speaker – Milwaukee Mayor Cavalier Johnson
9:15 – 9:30Break and Networking
9:30 – 10:45Breakout Sessions 1-2
Break and Networking
11:00 -12:15Breakout Sessions 3-4
12:15 – 1Box Lunch with Speaker (Wisconsin Department of Transportation Secretary Craig Thompson)
1:15 – 3:15Design Thinking Workshop

For More Information
Mark Gottlieb

Thanks to our Sponsors

Transportation Development Association Logo

Speaker Biographies

Eric Arneson, P.E.
Civil Engineer, Wisconsin Department of Transportation

Eric is the training and operations lead for a team responsible for supporting, training, and customizing the roadway design and plan production at WisDOT

Ilya Avdeev, PhD
Associate Professor, Mechanical Engineering, UW-Milwaukee, Kellner Entrepreneurship Fellow

Dr. Avdeev teaches multidisciplinary Product Realization course and various design courses. He is a founding director of the Advanced Manufacturing and Design Laboratory, the Principal Investigator and Director of the NSF I-Corps Site of Southeastern Wisconsin, and co-founder of the UWM Startup Challenge program and a faculty coordinator of the University Innovation Fellows program at UWM.

Brad Basten
Strategic Initiatives Officer, Wisconsin Department of Transportation

Brad leads the Connected and Automated Vehicles (CAV) efforts at WisDOT, as a Strategic Initiatives Officer in the Division of Budget and Strategic Initiatives. He background is in electrical and mechanical engineering: he has 25 years of experience in manufacturing engineering, process improvement and business consulting in various industries, and earned a bachelor’s degree in Mechanical Engineering from Marquette University. Brad joined WisDOT in 2013 and has worked as the Economic Development Officer, a Program Manager for Local Roads, and he managed the 2018 Governor’s Steering Committee on Connected and Autonomous Vehicles.

Carrie Bristoll-Groll
CEO, Stormwater Solutions Engineering, LLC

Carrie obtained a Bachelor’s Degree in Civil Engineering from University of Wisconsin-Milwaukee and has been working in the field of stormwater engineering since 1994. Carrie began her career as a Stormwater Engineer for the Cities of Milwaukee and Brookfield, prior to founding Stormwater Solutions Engineering (SSE) in 2002. SSE is located at the Global Water Center in Milwaukee and has a team of 10 professionals designing stormwater, green infrastructure, water quality and flood control practices for municipal, transportation, water agency and private clients. Carrie is also the inventor/owner of StormGUARDen™, the patented rainwater harvesting planter garden device.

Andrew Conley
HNTB, Inc.

Andrew has spent the last 16 years focused on transportation projects that lower Green House Gas emissions from the transportation sector.  He brings relationships throughout the clean transportation sector, deep expertise in emissions reduction programs and a strong understanding of the U.S. DOE’s priorities around emissions reduction. Notably, Andrew is recognized as a national U.S. DOE Clean Cities Leader for his work as Consulting Services Director for Clean Fuels Ohio and Directing the Ohio Green Fleets program. Andrew brings experience performing Electric Vehicle planning projects for fleets, as well as planning and deployment of public EV charging stations serving a variety of users from multi-unit dwelling to workplace to public fast charging at wide range of scales. 

Glenn D. Fulkerson
Wisconsin Division Administrator, Federal Highway Administration

Glenn has been Division Administrator since June 2019. Prior to that, he served as the Assistant Division Administrator (ADA) in the Illinois Division since 2001.  Glenn began his career with FHWA in 1985. Upon completing the Highway Engineer Training Program, he was assigned to the Eastern Federal Lands Highway Division in Northern Virginia where he served as a Roadway Design Engineer, Bridge Design Engineer and as head of the Bridge Inspection Unit. In 1996, he became the Division Bridge Engineer in the Missouri Division.

Glenn has a Bachelor’s degree in Civil Engineering from the University of Kentucky and a Master’s degree in Civil Engineering from The George Washington University. He is also a certified NHI instructor for the Conducting Effective Program Reviews (CEPR) and the Writing Effective Program Reviews (WEPR) courses.

Dave Giordano
Executive Director, Root-Pike Watershed Initiative Network

Dave Giordano is the Executive Director for Root-Pike Watershed Initiative Network – a 501c3 non-profit that restores, protects, and sustains the Root-Pike basin watersheds in Southeastern Wisconsin. Dave has been committed to the watersheds of Southeastern Wisconsin since his Board involvement at Root-Pike WIN starting in 2011. In 2016, Dave became the Executive Director. In 2021, he was awarded “Conservationist of the Year” by the Wisconsin Wildlife Federation for his efforts in bringing significant restoration to the Root-Pike basin watersheds. Dave has advanced more than 50 restoration projects worth more than $25M in the last five years in his role as project leader for the organization. Dave’s strategy for success is to seek “win-win-win” for the environment, economy, and community wellness.

Paul Hammer
Deputy Secretary, Wisconsin Department of Transportation

Paul is the chief operating officer for a state agency with more than 3,2​00 employees, dozens of field offices and a biennial budget of more than $6 billion.

Paul recently served as deputy administrator for the Division of External Services at the Department ​of Natural Resources. Prior to that, Paul served as the WisDOT Deputy Secretary from January 2015 to January 2017. He also spent 15 years working in management positions in WisDOT’s budget office, including the director position from February 2011 to January 2015.

Paul has a Bachelor of Arts degree in political science from the University of Minnesota-Duluth and received a Master of Arts degree from the University of Minnesota’s Humphrey Institute of Public Affairs. Paul was born and raised in Duluth. Paul and his wife Christine live in Fitchburg and have two sons.

Tami Jackson
Legislative LiaisonWisconsin Board for People with Developmental Disabilities

Tami Jackson is the legislative liaison and public policy strategist for the Wisconsin Board for People with Developmental Disabilities. Tami brings more than fifteen years of public policy experience to her work with the legislature, Governor’s office, state agencies, and grassroots advocates on a wide variety of issues including non-driver transportation. Tami currently serves as one of the co-chairs of the Wisconsin Non-Driver Advisory Committee.

Nick Jarmusz
Midwest Director, AAA-Wisconsin

Nick has served as Midwest Director of Public Affairs for AAA – The Auto Club Group since 2014. In this role he manages external affairs, media relations, and advocacy efforts in Illinois, Indiana and Wisconsin.

Nick previously spent seven years as a Public Affairs Specialist for AAA, coordinating events, programs and special projects to promote safety among the most vulnerable roadway users: children, teens and seniors. Prior to joining AAA, Nick worked for the Institute of Real Estate Management, the Naperville Area Chamber of Commerce, and the Boy Scouts of America.

Nick graduated from DePaul University, where he earned a B.A. in political science. He and his wife, Carrie, live in Cottage Grove, Wisconsin with their three children.

Denise Jess
Executive Director, Wisconsin Council of the Blind and Visually Impaired

Denise advocates for the rights of Wisconsin’s nearly 2 million non-drivers. Denise, who is legally blind, knows the everyday challenges faced by those who cannot or choose not to drive. She advocates at the national, state and local levels, including serving as co-chair on the Wisconsin Non-Driver Advisory Committee, the National Aging and Disability Transportation Center’s Collaboration Advisory Committee and the City of Madison Transportation Commission and is a leader with the WI Disability Vote Coalition.

Cavalier Johnson
Mayor, City of Milwaukee

In April of 2022, Mayor Johnson was elected as the forty-fifth chief executive of the City of Milwaukee winning with more than seventy percent of the vote. He is the first Black Mayor elected in the city, and only the fourth elected mayor in the past sixty-two years.

Mayor Johnson’s commitment to public service began at an early age when he was selected by the YMCA to participate in a pre-college program for low-income Milwaukee Public School students. That program, Sponsor-A-Scholar, instilled in him a passion to make Milwaukee better for future generations.

Growing up, his family moved frequently, and until middle school Mayor Johnson attended a different Milwaukee Public School almost every year. He has seen violence, evictions, food insecurity — challenges common in urban poverty. He brings that lived experience to his work as Mayor.

After graduating Bay View High School, Mayor Johnson earned a bachelor’s degree from the University of Wisconsin-Madison and returned home to work for the Milwaukee Area Workforce Investment Board (MAWIB), now Employ Milwaukee. His focus included working with at-risk youth, youth entering the workforce for the first time, and adults retooling to enter the workforce.

Before his election as Alderman, he served as a staff assistant in the Mayor’s Office, where he worked with community and faith leaders to find creative solutions to pressing issues facing families.

Mayor Johnson remains deeply committed to the community, having served on the boards of the Milwaukee YMCA, ACLU-Wisconsin and Milwaukee Community Brainstorming Conference.

He and his wife, Dominique, have one son and twin daughters and live on Milwaukee’s north side.

Josh LeVeque, P.E.
Civil Engineer-Advanced, Wisconsin Department of Transportation

Josh LeVeque is a Civil Engineer-Advanced for the Wisconsin Department of Transportation on the Southeast Freeways Team. He has been with the department since 2001, and has worked on various design and construction projects. He has most recently served as a design project manager the Zoo Interchange project, I-94 East-West project, and various freeway rehabilitation projects.

Josh is a graduate of the University of Wisconsin – Milwaukee, and is a registered Professional Engineer in the State of Wisconsin.

Xiaopeng Li, PhD
Associate Professor, Civil and Environmental Engineering, UW-Madison

Dr. Xiaopeng (Shaw) Li is currently an associate professor at the Department of Civil and Environmental Engineering at the University of Wisconsin-Madison (UW-Madison). Pior to joining UW-Madison, he was a faculty member at the University of South Florida. He has served as the director for one USDOT national university transportation center, National Institute for Congestion Reduction (NICR). He established the Connected and Automated Transportation Systems Lab that developed a multi-scale CAV testbed including multiple full-scale and reduced-scale CAVs and associated system units. He was the holder of the Susan A. Bracken Faculty Fellowship and the Vasant Surti Fellowship at USF. He is a recipient of a National Science Foundation (NSF) CAREER award. He has served as the PI or a co-PI for a number of federal (NSF, USDOT, USDOE), local (e.g., state DOTs, UTCs, I-4 Corridor Program), and industry grants. He has published over 100 peer-reviewed journal papers. His major research interests include automated vehicle traffic control and connected & interdependent infrastructure systems.

Kevin Muhs, P.E., A.I.C.P.
Executive Director, Southeastern Wisconsin Regional Planning Commission

Kevin Muhs is the Executive Director for the Southeastern Wisconsin Regional Planning Commission, the regional planning agency and metropolitan planning organization for Southeastern Wisconsin. Kevin supervises and directs the Commission’s advisory regional planning efforts in the areas of transportation, land use development, and environmental resources. Prior to becoming Executive Director, Kevin helped lead the development of VISION 2050, Southeastern Wisconsin’s regional land use and transportation plan. Kevin’s background is in transportation planning and engineering, with particular experience in planning and implementing public transit services. Kevin strongly believes that a robust multimodal transportation system is needed for Southeastern Wisconsin to compete with other metro areas.

Xiao Qin, PhD, P.E.
Professor, Department of Civil and Environmental Engineering, UWM

Dr. Qin is the Director of the Institute for Physical Infrastructure and Transportation at UWM.  His research focuses on highway safety and crash modeling, traffic operations, ITS, sustainable transportation planning, statistical methods and applications in transportation, and GIS/GPS applications.

Robert Schneider, PhD
Professor, UWM Department of Urban Planning

Dr. Schneider has more than 20 years of experience in the pedestrian and bicycle transportation field. He has led more than 25 peer-reviewed journal articles on topics such as active transportation safety, demand analysis, and data collection. Dr. Schneider chaired the Transportation Research Board Pedestrian Committee from 2014 to 2020 and was named the Association of Pedestrian and Bicycle Professionals Research Professional of the Year in 2019.

Kevin Shafer
Executive Director, Milwaukee Metropolitan Sewerage District

Kevin Shafer serves as Executive Director of the Milwaukee Metropolitan Sewerage District (MMSD).
MMSD is a regional government agency that provides water reclamation and flood management
services for more than 1.1 million customers in 28 communities in the Greater Milwaukee Area. The
District serves 411 square miles that cover all, or segments of, six watersheds. Established by state law,
the District is governed by 11 commissioners with taxing authority. Since assuming this role, Kevin has
transformed the MMSD into one of the leading wastewater utilities in the country through the
integration of green infrastructure with traditional infrastructure.

Ryan Spaight
Policy Advisor, Wisconsin Department of Transportation

Ryan is a Strategic Initiatives Policy Advisor in WisDOT’s Division of Budget and Strategic Initiatives. In this role, Ryan plans for and facilitates the Wisconsin Non-Driver Advisory Committee. Ryan is a UW-Madison La Follette School of Public Affairs graduate and has been with WisDOT since 2019.

Brian Thompson 
President, UWM Research Foundation and Director of the UWM Lubar Entrepreneurship Center

Brian leads efforts to bridge between the UWM and the private sector through programs that include catalyst grants and intellectual property management as well as fostering corporate partnerships, spinout companies and student entrepreneurship. Mr. Thompson is Co-PI on the Milwaukee I-Corps Site. He teaches entrepreneurial thinking as an adjunct instructor in UWM’s Honors College and lectures as part of the Lubar School of Business Executive Education program.

Craig Thompson
Secretary, Wisconsin Department of Transportation

Secretary Thompson was appointed to lead WisDOT in January 2019.  WisDOT is one of the largest state agencies, with 3,400 employees and a biennial budget of over $6 billion.  Prior to his appointment, he was executive director of the Transportation Development Association of Wisconsin.  He has over 25 years experience working with Wisconsin businesses, communities, legislators and local governments.  He is a graduate of UW-Madison.

Bao Tran
Technical Services Chief, Wisconsin Department of Transportation

Bao Tran is currently the Technical Services Section 1 Chief overseeing Materials, Real Estate, Survey/plat, and Utility unit. He has 28 years of design, construction, and system operations experience. Bao’s has worked 10 years as a consultant working on WisDOT projects and 18 years with WisDOT as a construction/design lead, project manager, and supervisor on numerous and diverse projects. He has spent the last 6 years as the supervisor in the Maintenance unit focusing on maintaining state owned facilities and right of way. Bao graduated from Marquette University with BA in Civil Engineering.

Joe Ulatowski
Traffic Engineer, HNTB Corp.

Joe Ulatowski is a Traffic Engineer for HNTB Corporation in Milwaukee. He has 11 years of experience in freeway and arterial corridor modeling, forecasting, OD data analysis, and construction mitigation planning. He has worked on a number of complex projects in Wisconsin, Texas, Illinois, and Indiana. Joe is a graduate of the University of Wisconsin – Platteville and a registered Professional Engineer in the State of Wisconsin.

Kaleb Vander Wiele
Transportation Electrification Project Manager, WisDOT

Kaleb has served in a variety of roles at WisDOT that have allowed him to focus on regulatory issues and policy development. In his current role in the Division of Budget and Strategic Initiatives he has been tasked with leading WisDOT’s effort in preparing for the National Electric Vehicle Infrastructure Program.

Breakout Sessions

Innovative Projects and Practices – 9:30 am – 10:45 am / Moderator: Michael Schrader, UWM

Innovative practices in infrastructure development

I-94 East-West project update: Innovation, partnerships and design
Learn more about the I-94 East-West mega project in Milwaukee. Located between 70th and 16th streets, the corridor serves an ethnically and financially diverse community. Traffic from around the region, state and nation passes through this corridor, with major institutions and tourist attractions that are in close proximity, including:  Veterans Administration complex, American Family Field, Molson Coors Brewery, Menomonee Valley businesses, including Potawatomi Casino. 
Hear about the Stadium Interchange design and the public involvement effort leading to a public hearing this fall.
Joshua LeVeque (WisDOT) and Joe Ulatowski (HNTB)
Transportation Design Collaboration: Moving beyond buzzwords
The current design of the I-41 corridor from Appleton to DePere involves hundreds of staff from many organizations working on thousands of engineering files. The corridor team is piloting new technologies focused on design collaboration, technical review, and sharing engineering data with non-technical staff. This presentation showcases these technologies and the benefits gained

Eric Arneson (WisDOT)
Innovative public-private stormwater management practices
Through an agreement with Kenosha County and Racine County, the Wisconsin Department of Transportation (WisDOT)/Kapur Team prepared engineering plans for County KR improvements between County H and Old Green Bay Road in Racine and Kenosha counties.
The conversion of a two-lane rural roadway to a four-lane urban divided roadway enlarged the impervious area by about 100%, requiring stormwater runoff management to address water quantity and quality. The project included the best traditional stormwater management practices, such as a vegetation-lined ditch, stormwater wet detention ponds, and a Regenerative Stormwater Conveyance (RSC). 
RSC (Regenerative Stormwater Conveyance) is an innovative solution that reduces suspended solids, nitrogen, and phosphorus by 50% more than a standard stormwater pond at a similar cost. The RSC also meets or exceeds stormwater conveyance volume and velocity requirements. WisDOT was glad to partner with Root Pike WIN on implementing this innovative solution.   

Carrie Bristoll-Groll (Stormwater Solutions Engineering, LLC) and Dave Giordano (Root-Pike Watershed Initiatives Network)
Safety – 9:30 am to 10:45 am / Moderator: Xiao Qin, UWM

Research, planning and implementation of transportation safety.

The Promise and Pitfalls of Driver Assistance Technology on the Road to Zero
This presentation will review the latest research from AAA and the AAA Foundation for Traffic Safety on the effectiveness – as well as limitations – of advanced driver assistance systems currently available to consumers, such as the effectiveness of Driver Monitoring (intended to keep track of driver engagement behind the wheel) and the impact of precipitation of vehicle sensors.  Will also look at the expectations and understandings of ADAS system among various road users (drivers, pedestrians, cyclists and transit riders) and how these systems change driver behavior over the course of time.
Nick Jarmusz (AAA-Wisconsin)
City of Milwaukee Comprehensive Crash Analysis: Establishing a Baseline for Vision Zero
This presentation will describe results from a comprehensive crash study conducted for the City of Milwaukee Department of Public Works by Toole Design Group and UW-Milwaukee. It will cover long-term trends in pedestrian, bicyclist, and motor vehicle crashes, injuries, and fatalities from 1994 to 2020 and describe street design, behavior, and demographic factors associated with higher injury severity. This research complements the City of Milwaukee’s June 2022 resolution to become a Vision Zero city and eliminate traffic fatalities and serious injuries within 15 years.
Robert Schneider (UW-Milwaukee)
Trade-off between safety, mobility and stability in automated vehicle following control: Theories and field experiments
Automated vehicle (AV) following control impacts traffic safety, mobility and stability. Our empirical study showed that commercial AV following control became more unstable as the headway was set to a smaller value, implying a possible intrinsic trade-off between safety, mobility and stability aspects in AV following control design. We further analytically explained the underlying vehicle control mechanism that dictates this trade-off. We investigated a parsimonious linear AV following model that captures the first-order parameters on the safety, mobility and stability aspects. The string stability results indicate that the minimum headway considering safety buffer alone may be hardly achieved due to stability concerns, and practical AV control needs to either allow a longer headway to trade for string-stable traffic or conversely accommodate moderate string-instability to trade for a smaller AV following headway. This finding also provides a possible explanation on observed string instability of commercial AV following control (e.g., adaptive cruise control) as a trade-off for a smaller headway and how to improve AV control to balance safety, mobility, and energy efficiency.
Xiaobing Li (UW-Madison)
More information about these topics would go here
Emerging Technologies 11:00 am to 12:15 pm / Moderator: Casey Newman, WisDOT

Connected and autonomous vehicles, electrification and other emerging technologies in transportation

Wisconsin Electric Vehicle Infrastructure Plan
Kaleb’s presentation will focus on WisDOT’s initial efforts in preparing to support the conversion to electric vehicles. The presentation will detail the department’s ongoing collaborative efforts and partnerships. The presentation will also highlight WisDOT’s Wisconsin Electric Vehicle Infrastructure Plan which will guide the department in administering $78.65 million in federal funds to support the construction of electric vehicle charging stations.
Kaleb Vander Wiele (WisDOT) and Andrew Conley (HNTB)
WisDOT Connected and Autonomous Vehicle Strategic Work Plan
This session will cover the basics of connected and automated vehicle technologies and their impact on transportation. We will talk about how the WisDOT CAV Strategic Plan is guiding the projects that are planned to help prepare the state for using CAVs, through coordinating local communities and external stakeholder groups, testing infrastructure technologies, participating in CAV research initiatives, and working with other states to harmonize policies to make interstate CAV travel seamless.
Brad Basten (WisDOT)
The Bipartisan Infrastructure Law and Federal Support for Emerging Technologies
The Bipartisan Infrastructure Law contains several provisions to accelerate innovation, emerging technologies and transportation equity. This presentation will focus on the BIL and its impact on the federal role in transportation.

Glenn Fulkerson (FHWA)
Mobility and Transportation Equity – 11:00 am to 12:15 am / Moderator: Mark Gottlieb, UWM

Transit, mobility options and access to jobs

The Milwaukee Flex-Ride Pilot Program
Flex Ride Milwaukee is a new on-demand transportation service that connects Milwaukee neighborhoods with jobs in the Menomonee Falls/Butler area, funded by a pilot grant from the National Science Foundation.  The state of Wisconsin recently awarded a $4.2 million grant to extend the service through 2024, and expand it to serve other communities in the region. This presentation will focus on how Flex Ride, and similar microtransit services, can solve the dual problems of worker shortages and lack of affordable access to suburban job centers that are not served by traditional fixed-route transit.
Kevin Muhs (SEWRPC)
WisDOT Non-Drivers Advisory Committee
The Wisconsin Department of Transportation (WisDOT) formed the Wisconsin Non-Driver Advisory Committee (WiNDAC) in 2020 as an advisory forum to discuss transportation mobility, safety and access for Wisconsin’s non-driving populations. This presentation will discuss the history of the committee, its structure, accomplishments, and its potential to serve as a model for other states.
Denise Jess, Tami Jackson and Ryan Spaight (WisDOT)
I-794 Green Infrastructure
This project started with an opportunity to enhance pedestrian access and user experience while also reducing pollution through thousands of gallons of storm runoff from an I-794 overpass in Milwaukee. The overriding challenge for this project was to design and construct features that would allow the needed bridge inspections and maintenance to take place while assisting in the capture of stormwater runoff and addressing the needs of the persons living at this location. The project incorporated bike and pedestrian facilities. The new pathway also helps to connect to bus and rail services at the Intermodal Station. The project is also helping improve the nearby waterways further, opening up use of the connected rivers and Lake Michigan.  The local BID (Business Improvement District) was involved in the planning of the project and has been supportive due to the integration of this project with others in the area to improve the livability and usefulness of the local area while encouraging economic activity. The implementation of the project and the effort to help the homeless in this location get into housing has transformed the area from a location suffering from social issues (drug use and other criminal activity) to a welcoming space for all to use and enjoy.
The support for this project was a direct result of multiple units government partnering with social services, law enforcement, business groups and local stakeholders. By leveraging the collective efforts of all the groups involved in this project, we were able to connect with the stakeholders and impacted persons from the very start of the project. The City of Milwaukee and MMSD were the leads for the initial outreach concerning the design of the project while WisDOT and the county spearheaded the efforts to contact and assist the homeless persons located in the footprint of the project in finding housing. The completion of construction was marked by a community event to celebrate the new space and recognize the efforts of all involved.  This project has served as a shining example of coordination and communication among a wide range of government and public entities. The project itself has opened up further discussions on how to activate underutilized space in a socially responsible manner. The partnership which was developed to deliver this project has lived on beyond the completion of this project and continues to work to address homelessness and help to further improve the infrastructure within the area. The same group has been meeting and working together since the summer of 2019. The project was recognized with an award for Intergovernmental Cooperation.
Bao Tran (WisDOT) and Kevin Shafer (MMSD)
Design Thinking Workshop – 1:00 pm to 3:00 pm / Facilitators: Brian Thompson and Dr. Ilya Avdeev

Understanding the needs of different system users is key to finding new and innovative solutions to society’s transportation challenges.

Join us at the UWM Lubar Entrepreneurship Center for this hands-on group exercise, where you will be introduced to a new approach to creative problem solving – “Design Thinking.” The approach has been used to innovate products, services and solutions by understanding the needs of the customers and stakeholders. Design Thinking provides a structure to frame the problem space, ideate and test solutions. The approach can help move from a large and ambiguous problems space to more tactical problems where we can prototype and test solutions.

In this workshop, you will experience the design thinking process first-hand, learn techniques to identify and frame problems, practice and refine tools for ideation, and learn ways to test solutions early in the process. Participants will also develop and understanding of the language and process of design thinking that will help them as they lead their own innovation teams.

The Workshop will be facilitated by Dr. Ilya Avdeev and Brian Thompson.