Erika McCoy
elmccoy@uwm.edu
Bio
There is no growth in the comfort zone, and graphic design continues to remind Erika! She’s always been heavily into creating, whatever it is. Erika could always be seen as the child doing something weird in the corner, whether it was using grass to color on the sidewalk or starring in a horror film she has recorded on her lime green iPod touch. Design is important to her because it keeps her disciplined while also balancing that freedom to think with no limitations. The many projects have constantly reminded her that when you’re analyzing you’re not moving. We must remain in that creative space, but also understand when it’s time to get out of that thinking stage. Erika has so many future interests, it’s crazy. However, she is certain that she will be living out my passions as a creator, utilizing all the amazing principles learned here in the DVC program.
Design Team
Team Person 1:
Mentor: Coe Douglas
Team Person 2:
Design Student: Allison Reed
Team Person 3:
User Testing: Kalina Hug
High School & Notable Teachers
Rufus King High School
Mr. Graph
Description
Brain Juice is an app that provides resources for low income individuals to drain “broke” mindset habits from the brain and replenish it with a “wealth” mindset. In this app we depict how the mind is continuously needing to be replenished. In order for the mind to grow, it needs to be rejuvenated with nutrient filled fluids that will enhance the mind, creating a stronger and faster brain. Refueling the brain consists of consuming success principles with a mixture of financial literacy, mindset and relationship building.
Brains are a form of capital. No one can ever take away the knowledge that it holds. Money, however, can be stolen and spent. It is only but a tool that aids an individual in life. Your brain lives on with you forever. Money is worthless to an individual lacking brains. This is why Brain juice focuses on teaching low income individuals how to sustain and generate cash flow through having a strong structure, that being a forever enhancing brain.
Mission
Provides resources for low income individuals to drain “broke” mindset habits from the brain and replenish it with a “wealth” mindset.
Vision
Breaking the cycle of poverty.
Video
Infographic
Personas
