Gabe Ballweg

Gabe

Gabe Ballweg

gballweg@uwm.edu

Bio

Gabe Ballweg is a senior at the University of Wisconsin-Milwaukee. He is majoring in Design and Visual Communication at Peck School of the Arts and minoring in Business at the Lubar School of Business. Gabe was first exposed to the field of graphic design during high school, and began to develop a passion while taking digital art and design courses. Since beginning design school in 2017, Gabe has worked as a student designer at UWM’s housing office, and worked as a graphic design intern at the headquarters of Culver’s during the summer of 2019. As a designer, Gabe attempts to balance his tendencies for minimalism and simplicity by continually searching for artistic inspiration from his love of hip-hop, film, and the great outdoors. After graduating, Gabe hopes to utilize skills from both his major and minor to pursue a career in the field of brand strategy and identity design.

Design Team

Melanie Manuel, Design Mentor

Trish Ballweg, Culinary Expert

Amber Maydaniuk, User Testing

High School

James Madison Memorial High School

Zipkitchen Logo

Description

Zipkitchen provides a platform for busy people to learn how to prepare simple, cheap, and healthy meals. The company aims to promote the practice of personal meal prepping in order to combat the increasing temptation from fast food restaurants and delivery companies to overspend on unhealthy food. This is achieved by selling recipe decks that are comprised of eight cards, all of which utilize one or two common ingredients. This incentivizes customers to buy these common ingredients in bulk and prepare the included recipes ahead of time, which provides them with the means to save time and money while promoting the consumption of healthy foods.

Mission

To share culinary knowledge with the world so that good tasting meals become accessible for everyone, regardless of skill level, income, or schedule.

Vision

A world where healthy meal preparation is the status quo for everyday people.

Video

Infographic

zipkitchen_infographic

Personas

zipkitchen_personas

Gallery