University Relations Web & Mobile leads the web and mobile application design strategy for UWM in addition to all its related pages and mobile presence. This service provides design assistance, branding guidelines, best practices, templates and themes, regular testing, customer feedback, and insights gleaned from web traffic analytics, surveys, and focus groups for University websites. This service also provides web applications such as forms, online catalogs and payment processing capabilities for use by University websites and supports the campus’ use of the WordPress web publishing platforms.