Marketing is vital to the success of your event. If you plan a good event but nobody knows about it, you are setting yourself up for disappointment.

Your event marketing plan should include information on your target audience(s), what types of advertising and promotion will reach those audiences and a timeline to make sure there is enough time for creativity, development of ideas, final designs, production and implementation of the plan.

Marketing can include posters, flyers, banners, direct mailings, public service announcements, Facebook events, and even interactive methods.

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