Adam Schemm was been hired as Senior Associate Athletics Director – External Relations in July of 2018.
In his role with the Panthers, Schemm will lead the efforts of the marketing, fan experience, tickets and communications teams, while also overseeing campus and community engagement opportunities. In addition, he will assist in growing department revenue and community visibility.
"We are thrilled that Adam will be joining our staff," Braun said. "He brings an excellent track record of success in his prior stops at USF and Rhode Island, is a great fit for our team and exemplifies the leadership qualities I was seeking for this position. We are glad he is coming back home to Wisconsin and will play a major role in helping us take our external efforts to the next level."
"It is an honor to have the opportunity to serve the student-athletes, coaches, alumni, and Milwaukee community in this role," Schemm said. "Milwaukee Athletics is positioned for greatness, and I look forward to being part of the team destined to relentlessly raise the profile of the department."
Schemm comes to Milwaukee after serving as the Assistant Athletic Director for Marketing at the University of South Florida since October of 2014.
"I truly want to thank Amanda Braun for this incredible opportunity and my wife, Ellie, our children and I cannot wait to join the Panther family," Schemm said.
Along with being USF's day-to-day marketing team leader, Schemm's primary responsibilities included overseeing in-game entertainment, the fan experience, advertising, digital efforts, creative services and promotional strategies. He was also a liaison to the Aspire Ticket Sales group and Tampa Bay Entertainment Properties who manage the Bulls multi-media rights.
Prior to that stop, Schemm served as the Assistant Athletic Director for Marketing at the University of Rhode Island for four years. A versatile member of Rhode Island's athletic department, worked to overhaul URI's in-game entertainment strategies for men's basketball and developed department branding standards. He also helped URI set a program record for revenue in men's basketball after he instituted the department's first-ever proactive ticket sales campaign.
Schemm and his wife, Ellie, have a daughter, Scarlett and son, Louie.