October 2018 @ #UWMSocial

By Taylor Strickland, Digital Communications Intern

October is the perfect time of year to amp up the ghostly content, and that is just what we set out to do. After all, it is Spooky Season, isn’t it?!


In true Ellen DeGeneres fashion, we sent our MKE Panthers out to Wisconsin Fear Grounds to get a true taste of Halloween. Their screams and looks of terror earned a reach of 74,253, with 26,324 video views, 254 reactions, 27 comments and 97 shares.

UWM Halloween Special: Panthers Basketball Teams Take On Haunted House

This spooky season, we took a page out of Ellen DeGeneres' book and challenged the Milwaukee Panthers men's and women's basketball teams to make it through one of the scariest haunted houses in the nation, Morgan Manor at the Wisconsin Fear Grounds. This is how they did. 👻

Posted by University of Wisconsin Milwaukee on Thursday, October 25, 2018

Things got a little extra creepy and fascinating when we shared a fun fact: 50 percent of the time, black widow spiders rely on memory rather than vibrations in their webs. The video reached 21,914 people, with 8,238 views, 75 reactions, 2 comments and 29 shares.

Spiders show their brainy side at UWM

Happy Halloween! In the market for a new study buddy? 🕷 A UWM biologist and his doctoral students found that about 50 percent of the time, black widow spiders rely on memory rather than vibrations in their webs. 🕸 Get tangled up in more research from UWM here: https://go.uwm.edu/2yHDxjE

Posted by University of Wisconsin Milwaukee on Wednesday, October 31, 2018

Spooky but sweet, these adorable black cats deserved to be celebrated on their special day. Their cute faces reached 17,030 people, with 199 reactions, 24 comments and 43 shares.

Happy #NationalBlackCatDay, Panthers! 🐾 Meet the mini-Pounces of Sip & Purr Cat Cafe, Milwaukee’s first cat lounge….

Posted by University of Wisconsin Milwaukee on Saturday, October 27, 2018


If there’s one thing we know to be true, it’s that Milwaukee in the fall is one of the most beautiful sights we’ve ever seen. This shot of the city from the air showcased the entirety of autumn beauty and earned itself 1,221 likes.

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Autumn views of the 414 🍁

A post shared by UW-Milwaukee (@uwmilwaukee) on

We love sharing the amazing content our students and followers generate, and this photo was made for the ‘gram! @graceepotter’s foggy day shot earned 1,031 likes!

Whether this shot looks more like a werewolf’s full moon or a storybook’s enchanted castle is debatable, but one thing that’s not up for debate is the 1,290 likes it received!


After our stunning #UWM alum Trixie Mattel won the Graduate of the Last Decade Award, we couldn’t help but share our excitement! It looks like we weren’t the only ones happy for Trixie, as this tweet garnered 17,895 impressions, 130 likes and 13 retweets.

Our MKE pride continued as we congratulated our home team, the Milwaukee Brewers, as they headed off to the National League Division Series! While we were enjoying our peanuts and cracker jacks, this tweet earned 15,543 impressions, 116 likes and 6 retweets.

When Kristen DeBroux called us all out for our identical laptop stickers, we really felt that… and so did our Panthers! With 14,611 impressions, this tweet earned 133 likes and 8 retweets.

Overall, the spookiest month of the year was also filled with some of our most fun content! We already can’t wait to see what we come up with for next October.