May 2016 @ #UWMSocial

By Bo Bayerl, Lead Digital Communications Intern

It’s May…graduation time!


In previous years, we showcased a handful of grads in individual short videos on Facebook. However, these did not perform very well, so we decided to switch it up this year and test something else out. Instead of featuring select students, we wanted to feature as many students as we could in one video. We set up shop in Spaights Plaza and recruited anyone who was graduating to say a few words on their experience as a student at UWM. The video team worked their magic and put together a 2-minute video encapsulating everyone’s reflections. All in all, the video reached 26,600 people and had 7,700 views. It was also shared 49 times and had 216 likes.

Hey, Class of ’16, what’s UWM really like?

We asked graduating UWM students to share their most memorable times and the impact UWM has made on them. With more than 3,000 students walking down the graduation aisle next Sunday, we say: Congratulations, Class of 2016. You did it!

Posted by University of Wisconsin Milwaukee on Sunday, May 15, 2016


Our graduation promotion and coverage continued with a listicle on our Medium account highlighting moments from the last four years that graduates may have been part of on campus. The listicle was titled “16 Moments from the Class of 2016.” It had a reach of 19,029 people, 23 shares and 268 likes.

As spring commencement is upon us, the Class of 2016 witnessed many milestones and events at UWM. Here are some of the…

Posted by University of Wisconsin Milwaukee on Saturday, May 21, 2016



Finally! The long-awaited day. The day that the fountain turned back on is always a great day on campus and we captured the moment on Twitter. A simple photo of the fountain had 22,698 impressions, 241 likes and 108 retweets. Everybody really loves the fountain on campus!



Our love for the seasons on campus is captured best on Instagram and we definitely did that this spring through many of our pictures. The first photo, a shot of Spaights Plaza and the budding trees, had 614 likes. The second was a great shot of flowers budding outside Chapman Hall, which had 496 likes. The third photo captured beautiful trees on Maryland Avenue, which had 590 likes.

Spring on Spaights! ?☀️ #UWM

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Beautiful day calls for a beautiful campus photo! #UWM ?☀️

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????☀️ #UWM

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To cap off the end of the semester, we reposted a photo of a student posing on top of the Panther statue. The photo received 363 likes.

It's official, ✌️ out spring semester. Up next: graduation! #UWM ?: @natanferraz

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