March 2017 @ #UWMSocial

By Teryn Bordwell, Digital Communications Intern

In like a lion, out like a lamb. See how March at the University of Wisconsin-Milwaukee did just that.


This month the Milwaukee Panthers Men’s Basketball team made it to the championship game as a 10-seed. This video shows highlights from the season and invites students to join in a watch party on campus. It ended up reaching 49,386 people with 129 shares, 521 reactions and 16 comments.

Panthers reach Horizon League finals, on brink of NCAA tourney

Milwaukee Panthers men’s basketball team pulled off yet another upset in the Horizon League Tournament and is now one victory away from reaching the NCAA Tournament. Cheer on your Panthers tonight! Tipoff at 6 p.m. on ESPN. ?

Posted by University of Wisconsin Milwaukee on Tuesday, March 7, 2017


To end the month, we shared a fun Flashback Friday picture of our famous panther statue from the first day of March to the last day. It received 381 reactions, 22 shares and reached 13,807 people.

March 1 ➡️ March 31. ⛄️☀️🌱 Here's a #FlashbackFriday for you!

Posted by University of Wisconsin Milwaukee on Friday, March 31, 2017


For Spring Break, we experimented with a stop-action gif, switching school items for spring break essentials.This post received 5,762 impressions, reached 4,324 users and 283 likes.

Out with the books, in with the beach ?☀️⛱? #springbreak #uwm

A post shared by UW-Milwaukee (@uwmilwaukee) on

Another new idea introduced on our Instagram was #TransformationTuesday photos. The photo shows spring break compared the week after spring break. It was a fun way to show how campus changes in the matter of a week. This post received 9,124 impressions, reached 6,689 users and had 832 likes.

Last week ➡️ This week. We missed you, Panthers! ? #transformationtuesday

A post shared by UW-Milwaukee (@uwmilwaukee) on


Our top performing tweet this month was congratulating the Men’s Basketball team on making it in to the Horizon League Championship game. It received 214 likes and 125 retweets totaling 27,574 impressions and 2,144 engagements.

The next tweet was a photo from the bridge overlooking campus showing an unexpected March snowstorm. This tweet received 183 likes and 54 retweets totaling 18,519 impressions and 2,950 engagements.


This month came in loud with a true Wisconsin blizzard and an unexpected trip to the Horizon League Championship game, but we are leaving quietly with even more excitement for spring. Thanks for following #UWMSocial!