February 2017 @ #UWMSocial

By Taylor Strickland, Digital Communications Intern

As we look back on the month of love, here are some of the most heart-eyes worthy content.


Everyone knows Pounce is UWM’s most eligible bachelor, so this year he set out to grab some free hugs. The panther’s adventures reached 25,678 people with 9,522 views, 447 reactions, 28 comments and 51 shares.

Pounce gives out free hugs for Valentine's Day

Free hugs anyone? Pounce is definitely feeling the love this Valentine's Day!

Posted by University of Wisconsin Milwaukee on Tuesday, February 14, 2017

As temperatures rise, the amount of potholes increase. Luckily for us, a UWM researcher developed a concrete strong enough to last for up to 120 years! The post reached nearly 265,000 people with 114,000 views, 1,400 reactions, 65 comments and 742 shares — Our most reached post EVER!

UWM researcher's concrete could make potholes disappear

Tired of the never-ending battle with potholes? Meet the UWM researcher who is reinventing how we think of concrete.We're committed to engaged research that benefits our local community, our state and the world. Check out this year's UWM Research magazine: http://go.uwm.edu/uwmresearch

Posted by University of Wisconsin Milwaukee on Monday, February 27, 2017

Winter is frustrating with wind tunnels, hat hair and ridiculously long coffee lines. We wanted to relate how students were feeling. This video reached 103,000 people with 17,000+ views, 487 reactions, 33 comments and 91 shares.

The Struggle is Real: UWM

Wind Tunnels. Hat Hair. 8 million layers. Long coffee lines. The winter struggle is real at UWM. All too real.

Posted by University of Wisconsin Milwaukee on Thursday, February 2, 2017


Spring made an early appearance in February and no one was complaining. This sunny shot of campus earned 12,400 impressions, 156 likes and 33 retweets.

After a spectacular turnout at the annual UWM Drag Show, we shared a video recap. Remember to save the date for next year’s show — Saturday, Feb. 24, 2018! The tweet received almost 5,000 impressions, 26 likes and 12 retweets.

February means baseball is around the corner. Milwaukee Panther’s Baseball team competed against the Milwaukee Brewers. This tweet earned 5,200 impressions, 27 likes and 7 retweets.


On an unseasonably warm day, students didn’t mind walking to class outside. Some of them even busted out their shorts. February 21 was one for the books… and for the ‘gram! The photo was a quick favorite and reached 890 likes.

We aren't convinced it's only February 21st…but we aren't complaining! ☀️???

A post shared by UW-Milwaukee (@uwmilwaukee) on

However, the sunshine didn’t last forever, and the snow made a comeback. After getting a little more bundled up than the previous week, this student trekked their way towards Merrill Hall. The snowy scene received 857 likes.

From sun and warm to snow and cold, it's February in Wisconsin. ☃️

A post shared by UW-Milwaukee (@uwmilwaukee) on

It was a month full of hearts, likes and favs for #UWMSOCIAL. Thanks for following us, Panthers!