April 2016 @ #UWMSocial

By Bo Bayerl, Lead Digital Communications Intern

April already? It seems like just yesterday we were welcoming students back to campus from winter break! Winter has come and gone, that means Earth Week, April Fools’ Day and 414 Day!


At the beginning of the month, Athletics hired a new basketball coach. LaVall Jordan was welcomed by a general announcement as well as a video produced by University Relations Video Services. The announcement reached 5,504 people. It also had 74 likes and 13 shares.

Congratulations to our new Milwaukee Panther Men's Basketball coach, LaVall Jordan! Welcome to the Panther family! go.uwm.edu/23mWbEQ

Posted by University of Wisconsin Milwaukee on Thursday, April 7, 2016


The video performed even better, reaching 41,384 and 3,900 views. The video also received 137 likes and 22 shares. Watch the video:

Meet new men’s basketball coach LaVall Jordan

Meet the new coach of the Milwaukee Panther Men's Basketball team, LaVall Jordan. For the last six years, Jordan was an assistant coach for the University of Michigan, helping the Wolverines to five NCAA Tournament berths. A former guard at Butler University, Jordan now looks forward to coaching the Panthers, a team he once played against. Welcome to UWM!

Posted by University of Wisconsin Milwaukee on Saturday, April 9, 2016



This year for April Fools’ Day, Team Social decided to use the new bronze Panther statue and pretend it was painted it gold. The tweet had 26 retweets and 74 likes with 12,162 impressions and 1,273 engagements.



Another day we celebrate is Milwaukee Day, April 14. Get it, 414? We found a photo on Iconosquare taken by a student and wanted to repost it at some point. It was a perfect fit for Milwaukee Day. It had a total of 442 likes.

Happy 414 day! We love calling Milwaukee our home! ? #milwaukeeday #414 #UWM ?: @vickichicharita

A post shared by UW-Milwaukee (@uwmilwaukee) on



We also took advantage of Milwaukee Day on Snapchat. #UWMSocial took to the Student Union and asked students their favorite thing to do in Milwaukee and why they love the city. The story saw an average of 1,400 views.

Campus had events all week for Earth Week. #UWMSocial captured the popular “Build Your Own Terrarium” event in the Union Concourse. For this story, we followed the step-by-step process of making a terrarium from picking out a jar to adding stones as a final touch. This story saw an average of 1,500 views.


During Earth Week, #UWMSocial also got a behind-the-scenes tour of the Northwest Quadrant greenhouse with Conservation Club. This story saw an average of 1,400 views.

The semester is almost over, but that isn’t stopping us from producing and planning more content. As always, #StaySocial!