Women in Negotiations Panel

Hear powerful leaders from a wide range of professional backgrounds discuss negotiation tactics and techniques. Research suggests that women are bold in asking for what their teams need but find negotiating for themselves difficult. Come away with tools that will empower you in any negotiation, whether you are negotiating for yourself, your business unit or others.


Erickajoy Daniels

Erickajoy Daniels is a community resource with over two decades of development and consulting experience. She currently leads system-wide diversity and inclusion efforts at Advocate Aurora Health, Wisconsin’s largest private employer and the 10th largest not-for-profit health system in the nation.

Previously, Erickajoy was responsible for organizational development and global talent management at Brady Corporation in Milwaukee. She also held progressive employee development positions at the Federal Bureau of Prisons in Washington, D.C.

As an active community leader, Erickajoy enjoys serving as a trustee at Mount Mary University. Additionally, she is active in TEMPO Milwaukee Professional Women’s Network. She is cofounder and board member of One MKE, an organization dedicated to addressing cultural divides in the Milwaukee community. Erickajoy also serves on several boards including Penfield Children’s Center, Cultural Commons for 88Nine Radio Milwaukee, Raynor Memorial Library for Marquette University, A.L.I.V.E Milwaukee, Links Inc. of Milwaukee and is seated on the leadership team as chaplain for the Milwaukee chapter of Jack and Jill of America.

Over the years, Erickajoy has earned several recognitions for her dedication to the community, including a three-time recipient of the Milwaukee Black Excellence award, the Milwaukee Business Journal’s 40 Under 40 award and the Milwaukee Business Journal’s Women of Influence award.

Erickajoy has a bachelor’s degree in psychology from the University of Maryland, Baltimore County, and earned her master’s degree in management through Marian University.

Sally Piefer

Sally Piefer is a shareholder in the Milwaukee law firm of Lindner & Marsack, S.C. Sally received her undergraduate degree in business with a law emphasis from the University of Wisconsin-Whitewater. She received her law degree from Marquette University Law School. During law school, Sally also clerked for the U.S. Equal Employment Opportunity Commission.

Sally has extensive experience representing employers in a variety of employment matters, with special emphasis in employment litigation, employment counseling and compliance issues and employee/supervisor training. Sally’s litigation practice has involved representing and defending employers in employment discrimination, wage and hour, and FMLA and ADA claims. She also spends a significant portion of her time assisting employers in drafting and evaluating noncompete agreements and working with clients, when necessary, to litigate the enforceability of such agreements, along with employee duty of loyalty and breach of confidentiality/trade secret claims.

Sally sits on the board of directors for Feeding America Eastern Wisconsin. Sally has been recognized by the Wisconsin Law Journal’s “Women in the Law and by the Waukesha County Community Foundation’s “Women of Distinction.” In her free time, Sally enjoys attending Packer games and traveling – especially to California’s wine country.

Joanne Lipo Zovic

Joanne currently works as an attorney, a clinical professor, a mediator and a private training consultant.

As an attorney, Joanne serves as a court-appointed trustee administering Chapter 128 cases and counsels clients in estate planning, real estate and small business matters.

As a clinical professor, Joanne is on the faculty of the Masters of Sustainable Peacebuilding at UW-Milwaukee’s College of Nursing where she teaches in dispute resolution and leadership development coursework.  She has taught negotiations to both undergraduate and graduate students at UW-Milwaukee in the Department of Communication and in the Lubar School of Business as well as with clients in the Executive Education program. She is also an adjunct professor at Marquette University Law School where she teaches negotiation.

Joanne serves as lead mediator and is a cofounder of the Eviction Mediation program serving landlords and tenants in the Milwaukee County Small Claims Court as well as on a pre-filing basis, resolving problems earlier in the dispute process to lessen eviction filings.

Joanne also provides negotiation and communication skills training for professionals in a variety of settings ranging from health care to higher education and from government to the private sector.

Ann Goggins Gregory

Ann Goggins Gregory currently serves as the lead advisor to Habitat for Humanity International as it seeks to strengthen and renew its Support Model to 1300+ U.S. affiliates. In this capacity, she oversees all analysis associated with the current model, works to identify high-potential new offerings, and collaborates with affiliate and HFHI stakeholders to develop recommendations on the future approach. She has been with the Habitat network since 2014, when she joined Habitat Greater San Francisco as its first chief operating officer. In that role she oversaw programs (homeownership and neighborhood revitalization), impact measurement, the social enterprise ReStore, HR and operations. She spearheaded the organization’s strategic planning process, working with board and staff to define a bold new direction in one of the most challenging housing markets in the U.S.

Previously, Ann was a senior director at the Bridgespan Group. In that role, she led the organization’s work on measurement and learning and spearheaded research efforts on various nonprofit management topics. She coauthored “The Nonprofit Starvation Cycle,” which appeared in the Stanford Social Innovation Review. Her articles on the importance of investment in “good overhead” – such as leadership development, knowledge sharing, and systems and infrastructure – have also appeared in the Harvard Business Review and the Chronicle of Philanthropy.

Ann holds an undergraduate degree from the University of South Carolina, an MBA from the Kellogg School at Northwestern University and an MPA from Harvard’s Kennedy School of Government. She lives in the Bay Area with her husband, Will, and children, Harriet and Clark.

Laura Gmeinder

Laura Gmeinder is a passion igniter; you can find her at the intersection of leadership development and business strategy. As a certified leadership coach – who has a background in HR, adult education and corporate communication – she challenges and champions emerging leaders to step up in the workplace. She is an InBusiness Magazine “40 Under 40,” honored for her business savvy and civic contributions, and a BRAVA magazine 2018 Woman to Watch. She is in leadership for the Doyenne Group and cofounder of Disrupt Milwaukee. She is coproducer of the short documentary “If You Won’t, Who Will? Empowered Women Empowering Women.” Laura strives to live an interesting life. Her accomplishments were achieved in the spirit of “Do one thing every day that scares you.”