Marketing Director

The Marketing Department at the School of Continuing Education (SCE) supports both school marketing initiatives and the school’s individual educational departments which offer 1,000 programs annually to over 13,000 participants of all ages, through short courses, workshops, events, seminars, and certificate programs. The SCE marketing department is a dynamic, fast-paced environment, responsible for a wide range of marketing for both traditional and new channels. The director serves on the SCE leadership team and supports a range of school marketing and operational projects.

The Marketing Director will oversee all aspects of school-wide marketing plans and campaigns and works in conjunction with account executives and educational program managers to produce targeted marketing strategies and tactics for various audiences. The director will manage the operations of the marketing department and a professional staff that includes: (3) graphic designers, a website developer, a data specialist, communications manager, (2) account executives and 4-6 students. Under the general supervision of the Provost’s Deputy for Continuing Education, the Marketing Director is expected to be proactive, outgoing, organized, collaborative and detail-oriented, while also possessing excellent communications skills.


Marketing Department Management

  • Operations
    Mange and prioritize all department operations and work flow. Ensure all work moves through the department smoothly and on time. Manage capacity of department, monitor job status, troubleshooting and resolve any problems.
  • Educational Program Area Marketing Coordination
    In collaboration with program directors/managers, oversee development of individual area marketing plans and coordinate those plans applying SCE and UWM marketing guidelines and administrative policies.
  • Human Resources
    Responsible for all aspects of department human resources management. Including: hiring, training, evaluations, and professional development.
  • Budget
    Develop and manage department budget to ensure compliance with overall SCE budget goals.
  • Communications
    Ensure communications within the marketing department staff and with programming staff (SCE clients) are clear and understood by all parties. Facilitate meetings and
    design communication strategies, using conflict resolution and emotional intelligence abilities.
  • Planning
    Create and update annual SCE marketing plan and in conjunction with Account Executives create and update specific marketing department plans. Organize meetings to develop plans and ensure team buy-in.

SCE Marketing
The Marketing Director is responsible for developing and implementing an annual marketing plan for the SCE. A major focus is the direction of the SCE website, digital marketing, marketing research, digital analytics, channel plans, lead generation, and data management The director is responsible for ensuring all members of the department interface effectively with both internal and external customers.

General Administrative

  • Active member of SCE leadership team
  • Attend monthly UWM marketing meetings
  • Work with SCE support department to ensure smooth operations
  • Ensure compliance with all SCE, university, and system policies

Professional Development and Service

  • Appropriate professional development activities annually
  • Service activities related to the university, community, and profession



  • Bachelor’s degree in Marketing or related field
  • 7 years of experience in progressive marketing positions
  • Experience in developing marketing strategies and tactics
  • Experience developing digital marketing and analytics
  • 5 years experience managing a professional staff


  • Master’s degree in related field
  • Knowledge of direct marketing principles and production of appropriate collateral
  • Excellent interpersonal communication skills.
  • Experience managing multiple projects in deadline driven environment
  • Demonstrated experience or knowledge identifying trends in continuing education and/or initiating new programming activities for adults

SALARY: Hiring Range 6, $55,406 (min) – $69,257 (midpoint) – $83,108 (max) based on qualifications and experience. This position has excellent fringe benefits including four weeks annual vacation.

TYPE OF APPOINTMENT: This is a full time, fixed-term terminal academic staff position, as an Outreach Program Manager II, renewable annually.

APPLICATION PROCESS: All applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. The following link will take you directly to our position:

Additionally, applicants must complete all required fields and attach any required documents. Applicants must submit a cover letter, resume, and the names and contact information for three professional references. Your cover letter and resume must address your qualifications, experience and knowledge as it specifically relates to the minimum and preferred qualifications of the position as well as why you are interested in applying for this position.

APPLICATION DEADLINE: This is a continuous recruitment. Review of applications will begin on July 26, 2019. Applications received after August26, 2019 may not receive consideration.

AA/EO Statement
UWM is an AA/EO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

Reasonable Accommodations
UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact or 414-229-4463. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials
UWM is a State agency and subject to Wisconsin’s Open Records Law. UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.

CBC and Reference Check Policy
Employment will require a criminal background check. UWM takes the prevention of sexual misconduct seriously. As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment.

Annual Security and Fire Safety Report (Clery Act)
For the UWM Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see, or call UWM’s Dean of Students Office, Student Union 345 at (414) 229-4632 for a paper copy.

Employment Authorization
In compliance with federal law, all persons at the time of their start date will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.