Will Ruch is an award-winning business owner, strategist, thought leader, author, speaker and entrepreneur. As CEO of Versant, he leads a client-centric firm providing strategic marketing, branding, advertising and communication services in two practice areas focused on customers and talent. His high-impact campaigns help clients attract, engage and retain customers and talent, strengthen their brands and organizations, and succeed. He brings his talents to the community as a board member of the Association for Corporate Growth Wisconsin Chapter and co-chair of its Growth, Leadership and Human Capital Conference from 2015-2018, and as a board member of two nonprofit organizations that work to address poverty. Always an innovator, he was one of the first to understand the importance of engaged employees to business success. He has worked with clients at boutique, regional, national and global companies to improve recruiting, retention and engagement.