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Linda Reid

Linda Reid is the owner of Water365, LLC, a boutique consulting firm specializing in climate resilience and freshwater sustainability planning. She formed the firm in 2019 to lend her expertise and experience to organizations interested in implementing climate resilience and water quality improvement projects in the Great Lakes region. The firm’s mission is building capability and capacity for a more resilient freshwater future.

An educator with an entrepreneurial spirit, Linda Reid previously served as an associate professor of law and the Director of the Institute for Water Business at the University of Wisconsin-Whitewater and as the Executive Director of Southeastern Wisconsin Watersheds Trust (Sweet Water), an environmental non-profit with a mission of protecting and restoring the Greater Milwaukee watersheds. She has over 15 years of experience working with industry, government, and academic organizations in the freshwater space, and has written successful grant proposals funding over $3 million worth of water quality improvement projects in the region.

Linda earned her Juris Doctor degree from the University of Arkansas School of Law in 1995. She is a National Green Infrastructure Certification Program (NGICP)-approved trainer, a qualified Alliance for Water Stewardship (AWS) Water Stewardship Standard Specialist Professional, and an Envision Sustainability Professional (ENV SP). She is currently seeking her Crime Prevention Through Environmental Design (CEPTD) professional designation. Linda currently serves as the co-chair of the Lake Michigan Stakeholders steering committee and is an active member of the American Society of Adaptation Professionals.


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