Jeff Larche

Jeff Larche has worked with major corporate and non-profit clients as a marketing consultant for three decades, starting with his own direct mail consultancy, Second Monday Direct Marketing. He has since led an interactive marketing division at a mid-sized ad agency, which kindled his passion of digital marketing analytics. He currently applies his expertise in behavioral analytics systems, digital strategy and tag management as a consultant for Accenture. The strategic analytics coursework he teaches is in support of a business and analytics book he is writing, called Feeding The Antlions.


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