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Dr. Priya Nambisan

Dr. Priya Nambisan is the director of SMAHRT Lab and associate professor of the Department of Health Informatics and Administration at the University of Wisconsin-Milwaukee. Her research interests are in the broad areas of marketing and organizational communication, social media and other digital technologies, innovation and entrepreneurship, and healthcare management. Her current work focuses on social media (and other digital) experiences and their impact on a) consumer/patient behavior and decision-making, b) entrepreneurial behavior and value co-creation, and c) health and mental well-being.


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