Nonprofit Organization Development and Analysis (7710-11534) has been canceled for 1/23/19. All other School of Continuing Education classes on 1/23/19 are still scheduled to run. This alert will be updated if any new cancellation information is received.


Social Media: Leveraging New Trends to Build a Successful Social Strategy

(formerly What's New in Social Media: Leveraging Trends to Build a Successful Social Strategy)

This course provides an overview of current trends and how they fit into the three essential drivers of an effective social media strategy.

Changes in social media happen daily: Which mediums, platforms and overall trends are important to your business and how do they mesh with your social strategy?

Having a successful social media strategy requires having the right social content (blog, live video, images), social analytics and robust customer service. These three elements are key drivers to showing tangible social media marketing value to your business and stakeholders. Now that your framework is set, how do trends impact your strategy?

Learn about social media marketing tools and trends through hands-on activities, projects and case studies. (To keep current on social media, it’s a good idea to take this class every year.)

This course can be applied to the following certificates:
Digital Marketing Certificate
Managing Digital Content Certificate


Becky Kolar-Imig

Becky Kolar-Imig

Becky Kolar is the Social Media Manager at Aurora Health Care, an integrated health system with 15 hospitals, 150 clinics, 70 pharmacies and more than 33,000 employees that serve the health care needs of Eastern Wisconsin and Northern Illinois.  Becky ... read more

Course Outline/Topics


  • Content Creation: Blogs, photos, video, live video
  • Advertising on social media
  • Analytics tools: Native analytics and Google Analytics
  • Customer Service: External (complaints, questions, phrase) and internal (requests for a social post, new Facebook page or group)
  • Social listening: How to be “on” all the time
  • Trends: What’s new? What’s working? How to integrate this into your strategy.



"Extremely informative! I jotted down a long laundry list of to-dos once I got back to the office. Excited to implement some of the new strategies and ideas I learned today."  —  Becca Mader, 2017

All sessions are Face-to-Face unless otherwise noted.

Date: Mon, May 13

Time: 8:30am-4:30pm

Location: UWM School of Continuing Education

Instructor: Becky Kolar-Imig


$349 by Sat., Apr. 27.
$374 after Sat., Apr. 27.

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-11128

Registration Deadline: Mon., May 13

Register Now