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User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

Whether you’re working on a new website, a website redesign or mobile app, it’s vital to put your user first. If not, your user’s digital experience is lost in the sea of existing content and online experiences.

Gain a clear understanding of the practical application of user-centered design methodologies. Learn how to prioritize outcomes and structure content in a way that creates the best user experience while still communicating core business messages and branding. Even if you’re not responsible for planning the projects you participate in, understanding these practices leads to more successful content and digital experiences.

Listen to Steve’s podcast on User-Centered Design.

This course can be applied to the Managing Digital Content Certificate.


Steve  Robinson

Steve Robinson

Steve Robinson has 19 years of experience in marketing and technology. As founder of Brilliant Metrics, Steve both leads the team and is hands-on with a variety of digital-first marketing programs all designed with efficiency and continuous improvement in mind. ... read more

Who Should Attend

Anyone involved in the creation or update of websites and mobile apps

Benefits and Learning Outcomes

  • Understand and apply user-centered design (UCD) methodology
  • Create user stories and prioritize development/design efforts
  • Organize and prioritize web content
  • Communicate web/mobile structure using wireframes and interactive models

Course Outline/Topics

  • Understanding the user-centered mindset
  • Understanding user-centered design process
  • Developing user stories and prioritizing content
  • Site mapping to give structure to your website or app
  • Wireframing to communicate structure and hierarchy of content
  • Validating your assumptions using analytics


Basic computer skills and use of web and mobile apps


"The information was easily digestible and presented in a way that was completely applicable to my job. I have several points from this class that I am eager to apply to current projects that will help."  —  Participant, 2018

"Very interactive and well organized. The information is spot on for what our group needed to learn today."  —  Participant, 2018

Date: Mon, Feb 22, 8:30am - Noon CT
Wed, Feb 24, 8:30am - Noon CT

Delivery Method: Live Online

Platform: Zoom

Instructor: Steve Robinson


$349 by Feb 8, 2021
$374 after Feb 8, 2021

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-12889

Registration Deadline: Feb 21, 2021

Register Now