Social Media Marketing
The demand for social media marketing skills is undeniable in today’s digital landscape, and the dynamic nature of these platforms means professionals need to continuously seek education to maintain a competitive edge. This upskilling course is crafted to empower professionals, influencers, entrepreneurs and marketers with the skills and insights needed to excel in the dynamic world of social media.
Our comprehensive program provides practical knowledge, hands-on experience and strategic approaches essential for leveraging social media platforms to build brand awareness, engage audiences and drive business growth.
Participants will acquire practical experience and analytical prowess vital for crafting, evaluating and executing social media and mobile marketing campaigns (including audio, video, text and other tactics to communicate brands). Participants will also delve into the principles of ethical and impactful social media engagement, fostering responsible and impactful digital communication practices.
This course can be applied to the Social Media Manager Certificate.
Who Should Attend
This course is designed for learners interested in developing the skills necessary to use social media marketing effectively to achieve their marketing objectives, connect with their target audience and drive engagement and conversions. Whether you’re a seasoned entrepreneur, a budding marketer, a freelancer or actively seeking career opportunities, this program is designed to cater to your needs. Ideal for marketing professionals, aspiring entrepreneurs, small business owners and those venturing into the digital marketing realm, this pathway accommodates beginners with minimal social media exposure as well as seasoned marketing practitioners looking to refine their social media marketing prowess.
Benefits and Learning Outcomes
- Identify current social media platforms such as Facebook, Instagram, X, LinkedIn, YouTube and emerging networks.
- Explain the unique audience demographics, distinctive features and best practices associated with each social media platform.
- Explain influencer marketing strategies, including identifying suitable influencers and establishing mutually beneficial partnerships, while considering ethical and legal aspects.
- Demonstrate the ability to create compelling and shareable content specifically tailored for different social media platforms.
- Implement social media advertising strategies, including creating effective ad copies, setting budgets and analyzing ad performance to maximize ROI.
- Apply crisis management techniques to handle negative publicity and reputation crises effectively on social media.
- Analyze the effectiveness of visuals, videos and written content in resonating with a target audience on social media.
- Analyze the success of social media campaigns using analytical skills to interpret metrics, track engagement and use data-driven insights for refining marketing strategies.
- Assess techniques for building and nurturing online communities on social media platforms.
- Evaluate methods for building and maintaining a positive online reputation for brands and organizations through social media.
- Generate responses to comments, messages and reviews that foster meaningful interactions with followers on social media.
- Develop comprehensive social media strategies aligned with business goals, incorporating the importance of setting objectives, defining target audiences and selecting appropriate social media channels.
Course Outline/Topics
This course consists of 14 modules, building the skills necessary to pursue a career in Social Media Marketing. You may complete these modules at your own pace.
The modules include:
Module 1: Old and New Rules of Marketing and Public Relations
Module 2: Reaching Buyers Directly
Module 3: Choosing Your Organization and Creating Buyer Personas
Module 4: Creating Content
Module 5: Websites
Module 6: Facebook
Module 7: Using Images
Module 8: X (Twitter)
Module 9: Blogging
Module 10: Using Video
Module 11: Social Audio Content
Module 12: Going Viral
Module 13: Using The News
Module 14: Search Engine Marketing
Notes
New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. Meerman Scott, D. (2022). 8th edition, ISBN-10: 1119854288, ISBN-13: 978-1119854289
Note: A new, used, rented or borrowed copy of this textbook is acceptable for this course
