Visit for current protocols and updates.


Social Media Manager Certificate

The Social Media Manager Certificate is for individuals responsible for strategic planning, alignment and integration of social media within an organization.

This course is designed to create a foundational understanding of the rise of social media and its place in today’s business world. Topics include a discussion of various social media platforms and the impact on business, exploring data that supports the use and integration of social media into the business environment, reviewing the changes in the digital landscape and the evolution of social media through case studies for both successful and failed social media programs.

Earn the Social Media Manager Certificate from Wisconsin’s premier public, urban university. Increase your skills, earning potential and value in the workplace.

This course can be applied to the Social Media Manager Certificate.


Jamey Shiels

Jamey Shiels

Jamey Shiels is the director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of eastern Wisconsin and northern ... read more

Who Should Attend

Individuals who are responsible for social media in their organization or who looking for a career change into social media.

Benefits and Learning Outcomes

  • Understand the impact of social media on the business environment.
  • Demonstrate the importance that social media has in business strategy by presenting case studies and business data relevant to your organization.
  • Highlight opportunities to leverage social media within your industry.

Course Outline

1) Aligning Business & Social Media Goals
  • Writing SMART Goals
  • Business Goals vs Objectives vs Strategies vs Tactics
2) Know Your Audience
  • Social Media Monitoring
  • Content Marketing Personas
3) Social Platforms
  • Facebook, Twitter, LinkedIn
  • YouTube, Instagram, Messaging
4) Social Media Strategies & Tactics
  • Strategies that support objectives
  • Defining actions and outcomes
  • Plan development
5) Social Media Metrics
  • Defining metrics
  • URL tracking
  • Report development
6) Social Media Content
  • voice and tone
  • creation vs curation
  • branded content
  • drive engagement
7) Content Calendars & Tools
  • Content development planning
  • Production planning
  • Scheduling and publishing
8) Capstone Project


"Loved every minute of this class! He’s a great instructor! The length and pace of this program are perfect. I was easily able to fit this into my busy schedule."  —  Kara Posnanski, UWM, Spring 2022

"I really thought the content was great and the timing of the lectures were absolutely perfect for online. I have been in numerous online courses in the past and this by far had the best length and assignment layout. Additionally, I did love the fact that content was relevant and current. Great job. My only feedback would be to include TikTok for future assessment [Staff note: TikTok coming soon].

Instructor was the best one I have had hands down. Would love if he taught another class similar to this in the future. Maybe a Social Media Director course? He was absolutely phenomenal."  —  Participant, Spring 2022

"Very useful for my immediate career needs! Jamey is a fantastic, responsive instructor who truly cares about the success of the participants in his course."  —  Participant, Spring 2021

"  —  

Date: Aug 4-Oct 26

Delivery Method: Online

Platform: Canvas

Instructor: Jamey Shiels


$2,249 by July 21
$2,499 after July 21

CEUs: 4.2

Enrollment Limit: 20

Program Number: 5026-14780

Note: Participants will receive instructions for logging into Canvas to access course materials approximately one week prior to first class. This class is asynchronous with access 24/7. It is interactive and instructor led. Work any time of day as your schedule permits and submit assignments according to due dates.

Registration Deadline: Aug 4

Register Now


Join Our Email List

Get the latest on courses and certificates in your areas of interest.