Social Media Manager Certificate
- Understand the impact of social media on the business environment
- Identify and apply social media usage data to business strategy
- Leverage social media to achieve business objectives
Earn the Social Media Manager Certificate from Wisconsin’s premier public, urban university. Increase your skills, earning potential, and value in the workplace.
This course can be applied to the Social Media Manager Certificate.
Instructor
Jamey Shiels is the director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of eastern Wisconsin and northern ... read more
Who Should Attend
Individuals responsible for the strategic planning, alignment and integration of social media within their organization.
Benefits and Learning Outcomes
- Demonstrate the importance that social media have in business strategy by presenting case studies and business data relevant to your organization
- Highlight opportunities to leverage social media within your industry
Course Outline
- Writing SMART Goals
- Business Goals vs Objectives vs Strategies vs Tactics
- Social Media Monitoring
- Content Marketing Personas
- Facebook, Twitter, LinkedIn
- YouTube, Instagram, Messaging
- Strategies that support objectives
- Defining actions and outcomes
- Plan development
- Defining metrics
- URL tracking
- Report development
- voice and tone
- creation vs curation
- branded content
- drive engagement
- Content development planning
- Production planning
- Scheduling and publishing
Testimonials
"The course was amazing – couldn’t have been better!" — Amanda, 2018
Date: Sept 23-Dec 15
Delivery Method: Online
Platform: Canvas
Instructor: Jamey Shiels
Fee: $2,499
CEUs: 4.2
Enrollment Limit: 20
Program Number: 5026-13875
Registration Deadline: Sept 23
In Partnership With
