Social Media Manager Certificate

The Social Media Manager Certificate is for individuals responsible for strategic planning, alignment, and integration of social media within an organization.

This course is designed to create a foundational understanding of the rise of social media and its place in today’s business world. Topics include a discussion of various social media platforms and the impact on business, exploring data that supports the use and integration of social media into the business environment, reviewing the changes in the digital landscape and the evolution of social media through case studies for both successful and failed social media programs.

Learning Objectives:

Understand the impact of social media on the business environment
Identify and apply social media usage data to business strategy
Leverage social media to achieve business objectives

Earn the Social Media Manager Certificate from Wisconsin’s premier public, urban university. Increase your skills, earning potential, and value in the workplace.

Instructor

Jamey Shiels

Jamey is the Director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of Eastern Wisconsin and Northern Illinois. ... read more

Who Should Attend

Individuals responsible for the strategic planning, alignment and integration of social media within their organization.

Benefits and Learning Outcomes

Demonstrate the importance that social media have in business strategy by presenting case studies and business data relevant to your organization
Highlight opportunities to leverage social media within your industry

Course Outline

1) Aligning Business & Social Media Goals

Writing SMART Goals
Business Goals vs Objectives vs Strategies vs Tactics

2) Know Your Audience

Social Media Monitoring
Content Marketing Personas

3) Social Platforms

Facebook, Twitter, LinkedIn
YouTube, Instagram, Messaging

4) Social Media Strategies & Tactics

Strategies that support objectives
Defining actions and outcomes
Plan development

5) Social Media Metrics

Defining metrics
URL tracking
Report development

6) Social Media Content

voice and tone
creation vs curation
branded content
drive engagement

7) Content Calendars & Tools

Content development planning
Production planning
Scheduling and publishing

8) Capstone Project

Testimonials

"The course was amazing – couldn’t have been better!" — Amanda, 2018

Sessions
Resources

Date: Course available Sept 30-Dec 22

Location: Online

Instructor: Jamey Shiels

Fee:

$2,249 by Fri., Sept. 13.
$2,499 after Fri., Sept. 13.

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-11853

Registration Deadline: Mon., Sept. 30

Date: Course available Jan 27-Apr 19, 2020

Location: Online

Instructor: Jamey Shiels

Fee:

$2,249 by Mon., Jan. 13, 2020.
$2,499 after Mon., Jan. 13, 2020.

CEUs: 4.2

Enrollment Limit: 30

Program Number: 5026-11857

Registration Deadline: Mon., Jan. 27, 2020