All fall 2020 courses and programs will be offered online. For more information, visit


SEO – The When, What and How

In a constantly changing marketing landscape, SEO is a constant. Learn where and how to start optimizing your site for search engines, how to find and fill gaps in your content, and get a better overall understanding of easy ways to make sure your website is ready for any major shifts in search algorithms.

This course can be applied to the following certificates:
Digital Marketing Certificate
Managing Digital Content Certificate


Tony Van Hart

Tony Van Hart

Tony Van Hart is the VP of content and social strategy at Laughlin Constable, overseeing a team of social and content strategists. He started his career as a digital copywriter. He became well versed in the ins and outs of ... read more

Who Should Attend

Digital marketers, web designers and developers, and anyone interested in learning about the latest SEO concepts to increase website traffic.

Course Outline/Topics

  • Where to begin
  • Auditing your website
  • Free tools for discovery
  • On-Page Optimization basics and best practices
  • Conducting a Gap Analysis
  • Technical SEO basics
  • Schema/Structured Data and its importance
  • Link Building 101


Basic understanding of websites and marketing concepts.


Program fee includes morning and afternoon refreshment networking breaks, lunches, instructional material, and discounted parking.


"I took this class as part of the certificate, but SEO wasn’t on my list of things I really wanted to learn about. I was surprised how interesting and valuable it was, and I have a number of ideas of things I can do differently when I get back to the office. The class surpassed my expectations."  —  Participant, 2015

"I picked up a number of new things even though I’ve had other SEO classes before, and I have been in the web field for 15+ years!"  —  Participant, 2014

Dates and locations to be announced.