Media Relations Within the Public Sector
Understand the mass media and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.
Benefits and Learning Outcomes
- Understand the media’s needs and constraints
- Analyze an agency challenge, and then develop an optimal media plan
- Write a press release
- Be interviewed
Dates and locations to be announced.
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Election Night Analysis: 4/3/12
Professor of Governmental Affairs, Mordecai Lee, appeared on FOX6 News to provide analysis on a number of races voters faced at the polls Tuesday, April 3rd.
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Ryan says no VP talk with Romney, UWM prof predicts Walker instead
Newsradio 620
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UWM professor predicts Scott Walker will be GOP's VP choice
Ch 4, WTMJ