Media Relations Within the Public Sector

Understand the mass media and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.

Benefits and Learning Outcomes

  • Understand the media’s needs and constraints
  • Analyze an agency challenge, and then develop an optimal media plan
  • Write a press release
  • Be interviewed
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