Visit uwm.edu/sce/coronavirus for information about spring 2021.

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Crisis Communication and Media Relations in the Digital Age

All organizations are vulnerable to crisis. Today’s digital environment decreases the amount of time we have to respond to crisis, and increases the chances of it going global. Learn the basics of crisis response, including message development, interview techniques and other media relations tools. You will have the opportunity to test your crisis response skills “on camera” in the afternoon.

Instructor

Jackie  Guthrie

Jackie Guthrie

Jackie Guthrie has nearly 30 years of public affairs experience, primary in the Wisconsin National Guard where she conducted public affairs operations in the United States and abroad, including responding to several natural disasters, and providing public and government affairs council ... read more

Dates and locations to be announced.

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