Advertising on Facebook, Twitter and Other Social Platforms
This course can be applied to the Digital Marketing Certificate.
Instructor

Steve Robinson has 19 years of experience in marketing and technology. As founder of Brilliant Metrics, Steve both leads the team and is hands-on with a variety of digital-first marketing programs all designed with efficiency and continuous improvement in mind. ... read more
Who Should Attend
- Digital marketers who want to learn more about applying paid media to support a larger digital marketing strategy
- Traditional marketers or media buyers who need to understand digital media buying and paid promotion
- Social media, web, PR or other marketing specialists who want to broaden their marketing role to include paid media
- Business owners whose marketing strategy includes or may include a paid media component
Course Outline/Topics
- Leaning into the strengths of paid social
- Structuring your account: Campaigns, Ad Sets, Ads
- Building an effective campaign for:
- Awareness
- Social engagement
- Driving traffic to your site
- Lead generation
- Using custom audiences for ultimate efficiency
- Measurement and optimization
Testimonials
"I was looking for a course that could get me grounded in social media advertising and this definitely fit the bill. Steve is incredibly knowledgeable about the subject matter and taught at a good pace (perfect for a newbie like me). I’m looking forward to putting what I learned into practice!" — Becca Mader, 2018
All sessions are Face-to-Face unless otherwise noted.
Date: Tue, May 5, 2020
Time: 8:30am-4:30pm
Location: UWM School of Continuing Education
Instructor: Steve Robinson
Fee:
$349 by Tue., Apr. 21, 2020.
$374 after Tue., Apr. 21, 2020.
CEUs: 0.7
Enrollment Limit: 20
Program Number: 5026-11916
Registration Deadline: Tue., May 5, 2020